Our newest Search Engine Land column, Video Search, launches today. Video Search looks at how search engines index videos, and explores the unique search engine optimization techniques that can make videos visible in search results.
Our video search columnists are:
Grant Crowell, CEO and Creative Director, Granttastic Designs Bob Heyman, Chief Search Officer, Mediasmith Eric Papczun, Director, Natural Search Optimization, Performics Sherwood Stranieri, Director, Natural Search, SMG Search
In today’s debut article, Grant Crowell looks at the fledgling effort by Internet Yellow Pages sites to offer videos for local merchants and service providers—how the program is working, and what could be done to improve the results for advertisers. Read on in Internet Yellow Page Video SEM: Worth The Effort?.