In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second.
Most marketers don’t know that retargeting can be filtered by either search or psychographics. The good news is that any marketer can do this, without expensive tools. In fact, you should be and will be in the future. It’s your new job description.
Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle.
Search Powered Psychographics: Enter The Age of True Persona Marketing
Speaker: Marty Weintraub, Founder & Evangelist, aimClear
Follow along with the presentation below: