- How To
- Buyer's Guides
- All Things Search
How can search support the purchase of offline goods and services? How can offline advertising and activities drive people to search, which in turn may send them back offline to interact with brands and companies. This session explores how both sides can support and enhance each other.
Click the play button below to begin listening to this podcast.
Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors
Ann Cafferty Pyle, Group Manager, Client Services, Digital Brand Expressions
Jason Clement, Director, Search, Wieden + Kennedy
John Tawadros, Chief Operating Officer, iProspect
Marty Weintraub, President, aimClear
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