SMX West 2009 Podcast: Integrating Search & Offline Marketing Campaigns
How can search support the purchase of offline goods and services? How can offline advertising and activities drive people to search, which in turn may send them back offline to interact with brands and companies. This session explores how both sides can support and enhance each other.
Click the play button below to begin listening to this podcast.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors
Speakers:
Ann Cafferty Pyle, Group Manager, Client Services, Digital Brand Expressions
Jason Clement, Director, Search, Wieden + Kennedy
John Tawadros, Chief Operating Officer, iProspect
Marty Weintraub, President, aimClear
Join us at an upcoming SMX event:
North America
- SMX Advanced - June 11-12, 2013
- SMX East - Oct. 1-3, 2013
- SMX Social Media Marketing - Nov. 20-21, 2013
- SMX West - March 11-13, 2014
EMEA
- SMX Paris - June 6-7, 2013
- SMX Stockholm - Oct. 14-15, 2013
- SMX Milan - Nov. 7-8, 2013
- SMX Israel - Jan. 2014
- SMX Munich - March 25-26, 2014
- SMX London - May 2014
APAC
- SMX Sydney - April 2014
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Site » | SMX Difference » | SMX News »
Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot.
- Taking your PLA Campaigns to the Next Level - Jun 4
- Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement - May 30
- Take a Closer Look at Links – Why a Site Ranks - May 21
Research:
Whitepapers:
- PPC Bid Management Guide
- The Marketer’s Guide to Driving ROI From Facebook Advertising
- Collaborative Customer Interactions Management
- How To Create a Data-Driven Dynasty
- Top 10 Ways to Improve Digital Experiences
Internet Marketing News & Strategies
- Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads
- New Flickr Debut Puts Photos First, Free Terabyte Of Space For Each User
- Marketing Day: May 20, 2013
- Searching On Google Glass? See How In Glass Diary Part 3
- New Google+ App For Android Now Available Following Google+ Updates Announced At I/O
Get Our News, Everywhere!
Follow @sengineland