Link Building

Link Building focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title.

SMX East – September 13-15, 2011 – New York, NY

Slides & Speaker Audio:

Link Building: Why You’re Doing It Wrong

Face it: even though link building is one of the most important things you can do to achieve search engine visibility, it’s also one of the most mind-numbingly boring SEO tasks. And the truth is, most link building "best practices" are either wrong or don’t work anymore. In this session, our panelists skewer some link building sacred truths and share techniques that actually work, rewarding you with more than a pounding headache.

SMX East – Oct 4-6, 2010 – New York, NY

Slides & Speaker Audio:

SMX Boot Camp: Link Building Fundamentals

Ever since Google created PageRank more than a decade ago, every good search marketer’s motto has been “I link, therefore I am.” In fact, links are cited as four of the top five factors in the SEOMoz 2009 Search Engine Ranking Factors survey. They’re important! Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).

SMX West 2009

Full Video:

Beyond The Usual Link Building

Links still rule as a major factor in helping pages rank well. You know all the obvious link building tips such as directories and and forums. This session goes off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking.