- How To
- Buyer's Guides
- All Things Search
A mix of videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title.
This session takes you on a whirlwind tour of SEO & social media tools you’ll want to consider adding to your toolbox, ranging from enterprise-level options to other that are free or moderately priced.
The search engines make more and more data available all of the time, but how can you determine priority and impact to use that information to influence your overall marketing and technical development roadmap. What does the data really mean and how can you use it to your advantage?
Groupon popularized social offers, but now just about everyone has gotten into the game. Social offers can be a boon for merchants, but they can also be disastrous if not implemented properly. This session explores the mechanics of offers, when they’re appropriate for a business (and when not) and who the key players are, with plenty of time for Q&A about this burgeoning new channel for marketers.
In the great words of Clay Shirky, “Here Comes Everybody”. Welcome to the social era of search where your friends’ opinions, Likes, and activities help make results more personal and relevant. But do we want it? And why is it such a big deal now? Sure we’ve heard it’s a great leap forward for consumers, but how big of a step is social for marketers, publishers, and webmasters? In this talk, Stefan Weitz, Director, Bing will discuss the significance of socializing the web and, by proxy, search, potential implications to user behavior, and share practical tips to consider in these wee hours of social search. The talk and demo are followed by a fire side chat and Q&A with Danny Sullivan.
Imagine spending two years “embedded” with Google, attending strategy and development meetings, interviewing key people, and closely observing the inner workings of the world’s most popular search engine. That’s exactly the unprecedented access Wired Magazine’s Senior Writer Steven Levy enjoyed while researching his new book In The Plex: How Google Thinks, Works, and Shapes Our Lives. Join us for a keynote conversation with Search Engine Land’s Danny Sullivan and Chris Sherman as we discuss Google’s past, present and future and what it means to search marketers.
Geoff Donaker talks about the incredible exposure Yelp can offer to local businesses, handling online reputation management issues, the future of location based services and much more.
We all know multichannel marketing – reaching customers through multiple avenues such as a retail store, website, catalogue, or direct personal communications via snail mail, email or text message. But what about search? If you’re not engaging through the search channel, you’re missing out on one of the most powerful forms of engagement: people telling you specifically what they want! This session explores the best ways to integrate search into the marketing mix.
Why on earth would manufacturers of consumer packaged goods – typically inexpensive, low-margin commodity items – be interested in search marketing? Because search is uniquely positioned to strengthen brand loyalty, engage community, and even facilitate online word-of-mouth testimonials. This session offers insights from CPG manufactures into how they’ve used search marketing to transcend low-impact marketing and build deep bonds with consumers.
The job of a Chief Marketing Officer is to articulate and manage the Big Picture of an organization’s marketing efforts. Increasingly, that means working closely with search marketers. And that can mean huge challenges with communication, goals, budgets and outcomes if everyone doesn’t work from the same playbook. This session shows how successful CMOs integrate the efforts of search marketers into the big picture – and also discusses how search marketers can understand the needs of the CMO to make sure all stakeholders are in alignment toward common goals.
Yusuf Mehdi has been instrumental in leading both web search and search advertising initiatives at Microsoft. He currently has revenue and market share responsibility for the Bing and MSN businesses, and before that served as Microsoft’s chief advertising strategist and led an 1,800-person engineering team to develop and launch Microsoft’s initial web search platform and Microsoft adCenter. In this keynote Q&A with Search Engine Land editor-in-chief Danny Sullivan, he discusses the evolution of search at Microsoft, the alliance with Yahoo and future initiatives Microsoft has planned as it competes with the global goliath, Google.
Discussions of SEM “pricing models” are mostly theoretical chatter. Putting deals together based on those concepts requires developing contracts, which can be daunting and expensive to perfect. Agencies and independents are highly protective of their contracts, the valuable written instruments that embody actual execution of SEM business models.
Join our panel of successful SEM agency owners and independents, each prepared to dissect business models of different flavors and distribute some of their shop’s SEO, PPC, ORM, Social Media, NDA, performance-based, other agreements and/or specific paragraphs. You’ve never attended a session like this.
SEM businesses – agencies, software vendors, consultants – sell to other businesses…which evaluate rationally and make sound decisions. Then why did the deal go sour at the 11th hour? How about the customer oozing buying signals – then suddenly stop returning calls and answering e-mail? Sound familiar? You’re not alone.
B2B sales are driven by emotion just as consumer purchases are, according to ground breaking research contained in The Buyersphere: How Business Buys from Business in a Digital Marketplace.
The stock market is up and the banking crisis appears over, but that doesn’t mean that funding from sources like VC, private equity and IPOs is flowing. Intrigued about or considering raising capital? This session is for you.
Got a small business or small staff? Or just want a strategy to get your SEM efforts in shape? This session provides a realistic workout plan to pump you up in 90 days.
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