SEO

SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title.

SMX Advanced – June 11-12, 2013 – Seattle, WA

Slides & Speaker Audio:

From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO

Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI for example sites.


Authorship: The Deep Dive

Just how important is “AuthorRank” to organic ranking? How important is it likely to become? Our experts will provide the answers, and dig into the technical implementation of how search engines are using authorship to trigger author headshots and related rich snippets in search results.

Content marketers and publishers will learn how to leverage brand authority to drive engagement and readership, and how to build personal profiles in Google+ to maximize CTR from the SERPs.


Getting Mobile SEO Right

Mobile queries continue to rise, in some categories approaching 50 percent of overall search activity. On the small screen, ranking high is critical. But do conventional desktop SEO techniques cut it? Some people advocate distinct mobile SEO tactics, while others question the very notion of “mobile SEO.” Google says it favors sites built on responsive design principals, but the debate rages whether mobile-centric or responsive design ranks better.

Join the discussion with our panel of experts as we explore the challenges of mobile SEO, and get the fresh tactics you you need to maximize the enormous mobile search opportunity.


SMX West – March 11-13, 2013 – San Jose, CA

Slides & Speaker Audio:

How To Groove To The Google Dance (Yes, It’s Back)

In the early years, Google updated its index every month or so – something SEOs of the day called the "Google dance." Then updates became more frequent, and the "dance" went the way of disco. But today, Google’s got its grove back and the dance has returned, and is something you can’t ignore. This session explores what stays relatively constant and what’s subject to change as Google implements new features and algorithm changes – and how, as an SEO, you can dance your way to search optimization success.


Advanced, Bullseye Keyword Research Tactics

Doing keyword research? Chances are you’ll go straight to the Google AdWords Keyword Tool to find answers. But popular keywords are often too expensive or not worth the effort to bid on. So how do you find your own "bullseye" search terms? This session looks at tools and techniques to ferret out high-performance keywords your competitors overlook.


SMX East – October 2-4, 2012 – New York, NY

Slides & Speaker Audio:

Maximizing Enterprise SEO

Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers who have had hands-on experience managing large-scale SEO efforts share best practices and offer practical advice for maximizing site visibility – and avoiding disasters.


Schema 101: Why The New Meta Data Matters

Schema.org is a joint alliance between Google, Microsoft and others to provide a common foundation for microdata standards. In other words, provide trusted meta data that allow site owners to express important “facts” about their businesses that both inform searchers and build authority with search engines. This session looks at these microdata standards and how to use them to enhance the importance of your own online content.


SEO Beware: Black Hat Tactics To Avoid & Be Wary Of

Like drugs, black hat tactics tempt those who want seemingly quick and easy paths to search marketing nirvana. But the highs they offer also never last, and can often lead to permanent disabilities. Nonetheless, all upstanding search marketers should understand that they’re facing competition from the “bad guys,” and this session explores the daring cunning of their tactics, how to respond, and most importantly provides solid reasons for never being tempted by the “dark side” that lures the black hat marketer.


What SEO Performance Metrics Are Truly Important?

Your boss or client may think top rankings are gold, but most knowledgeable SEOs will tell you those stats are so 20th-century that they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results for everyone? Speakers in this session have promised to “open up their kimonos” and reveal the really useful, measurable techniques they use to demonstrate the value of their work.


What SEO Technical Metrics Are Truly Important?

Google is getting increasingly stringent on its rules about what constitutes “acceptable” SEO. The good news: they’re offering a lot of detail about what is and isn’t acceptable. The bad news? It’s not always clear how to determine when you’re playing nice or stepping over a line, and Google starts making life miserable for you and your site. This session examines the technical metrics that you should focus on to assure your SEO efforts are in compliance with Google’s increasingly strict guidelines.


Conversation: Is There Really "Advanced" Link Building?

Despite all the recent changes in search engine algorithms, garnering great links remains one of the single most important components of an effective search marketing campaign. But how can you gain an edge? Are the tools available to analyze competitor links effective? Do non-traditional channels, such as .edu links and retweets work? Join us for a no-nonsense non-PowerPoint discussion of this vital activity.


SMX Advanced – June 4-5, 2012 – Seattle, WA

Slides & Speaker Audio:

The Periodic Table Of SEO: 2012 Edition

We introduced the Periodic Table Of SEO last year at SMX Advanced. Since then, new elements have been discovered, such as a penalty for pages top-heavy with ads or boosts for being in Google+. Meanwhile, Google warns that an “over-optimization” penalty may be coming.

Learn the new ranking factors you must pay attention to at this session. Your SEO success may depend on it!


iSEO: Doing Mobile Search Engine Optimization Right

Are there factors that help content rank better in mobile search results? This session explores mobile content ranking factors, including the argument over whether you should run a separate mobile site or make one site work for everyone.


Hardcore Social Tactics

Forget the common social media tips and usual strategies, this session breaks down hard-core tactics for building buzz, growing audiences and driving traffic with social media. This isn’t your average social panel as we will dive into advanced marketing methods for the big networks like Facebook & Twitter and also uncover opportunities on up-and-coming sites like Reddit or Pinterest.


Surviving Personalization With Bing & Google

The “new normal” search results are personalized, with search history, location and social interactions used to customize the results searchers see. This session looks at how Google taps into Google+ for its new Search Plus Your World and how Bing uses Facebook to create “Liked Results”.


Breaking The Speed Limit: Faster Sites Win!

Faster sites win in more ways that just rankings. Search engines can crawl (and index) more pages as server-side speed increases and user engagement (including most importantly, conversion!) increases as client-side speed (and perceived loading time) increases. Learn about hidden tricks you might be missing on how to speed things up.


Authority Building Versus Link Building In A Search Meets Social World

Authoritative links have always been a cornerstone of SEO and building website traffic. Now that social signals are becoming more significant ranking factors, the concept of quality over quantity may finally be gaining a stronghold when it comes to authoritative links, mentions and social proof.

In this session, search and social marketers will share real-world examples, creative tactics and case studies about how more authoritative mentions and shares have tipped the scales.


Schema & Authorship: 1 Year Later

It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either gained prominence or become less important. This session looks at how to get the most out of these opportunities.


Pagination & Canonicalization For The Pros

Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default page names? And what about rel=alternate href=lang? We’ll go through the issues step by step so you can clear up the clutter on your site, maximize crawling and indexing, and eliminate duplicate content risks.


SMX West – February 28-March 1, 2012 – San Jose, CA

Slides & Speaker Audio:

Search Marketing & Competitive Analysis

It’s not enough to be brilliant with your own search marketing efforts. You also need to have an intimate understanding of your competitors – their keywords, optimization techniques, linking tactics, campaign management efforts – everything that they’re doing to enhance their own visibility and jostle you out of position. It’s relatively easy to apply the time-tested techniques of competitive intelligence to give yourself an edge, and this session shows you how.


SEO For Google+ & Google Search

It hasn’t even been a year since Google launched Google+ and associated +1 buttons, but they’re already having a dramatic impact on Google’s search listings. Google’s new social network affects search rankings as well as how listings appear. In this session, the latest knowledge and tips on how you can’t ignore Google+ if you’re hoping to do well with Google Search.


SMX East – September 13-15, 2011 – New York, NY

Slides and Speaker Audio:

SMX Boot Camp: Keyword Research & Copywriting For Search Success

The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.


Which Way Google?

Google’s going through an extraordinary time. It faces anti-trust investigations in the US and the EU. Competitors worry more and more about it, as the company seems to continually expand into new areas, such as social. Some consumer groups worry about privacy issues and data collection. Some marketers worry that the company might be too powerful a “gatekeeper” of traffic. Yet the company remains popular with consumers. Can Google navigate the challenges it faces and come through living up to its “Don’t Be Evil” motto? Our panel explores more.


Google Survivor Tips

Although Google says only 12% of all websites were affected by its recent "Panda" update, many legitimate websites felt the sting of new ranking algorithms. But fear not: If your site was "pandalized" you can get back into Google’s good graces by following the tips and tactics our panelists present during this session.


What Every Paid Search Marketer Needs To Know About Google +1

Google’s new "+1" experiment allows searchers to publicly show what they like, agree with, or recommend on the web. And not just for algorithmic search results, but for ads as well. Google is using +1 results to make results more personalized for individuals – but Matt Cutts also said "we’ll look at it as a potential signal to improve search quality as well." How will +1?s affect things like Quality Score or CPCs? Is this the next step forward in retargeting for ads? Come hear our panelists take a deep dive into the new program.


Panda-Proofing Your Content

Many people were surprised when Google’s Panda update apparently penalized their rankings. Google has made it clear that quality content is key–but what exactly does that mean? And how do you create panda-proof content? This session explores the various types of content sites should be creating, including sales pages, blog posts and white papers; how to repurpose existing content and slice it up for social media, and many other techniques.


Hard Core Local SEO Tactics

Successful local SEO is largely a matter of proper blocking and tackling. But what can you do to gain an edge beyond following the boring "claim your Places Page, make your address and phone numbers consistent, etc." advice? This session explores creative approaches to local SEO and tactics that go well beyond blocking and tackling.


SMX Boot Camp: Search Engine Friendly Web Design

“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site? Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.


The Great Correlation vs. Causation Debate

All SEOs know that making changes to your site can have a significant impact on rankings. The challenge is in understanding what changes actually cause ranking changes, and which changes merely correlate with rankings (e.g. they’re coincidental byproducts of change). In this lively session expert SEOs who’ve dived deeply into understanding search algorithms debate correlation vs. causation and make their cases for the types of ranking factors that do (or don’t) have significant meaning.


In-House SEO Operations: How Things Get Done

In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO from idea to launch, and how the nitty-gritty details don’t get lost along the way.


Use Searcher Personas To Connect SEO To Conversion

We all know that audience engagement doesn’t start at a web site. It starts at the search box. And it’s not enough to rank well for high volume queries. To be successful, you have to rank well for the right queries and then convert searchers once they click from the search result to your site. In this session, we’ll show you a clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion.


Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture

We’ll sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, and aggregation of data sources. How can a well-planned information architecture mimimize the search obstacles and how can you best handle unavoidable duplication to avoid PageRank dilution, being classified as “thin affiliate”, “thin content” or low quality site by search engines?


Schema.org, Rel=Author & Meta Tagging For 2012

The search engines have been kind to SEOs recently, adding a number of new tools that when used properly promise to improve visibility and rankings for certain types of content. Schema.org, a joint alliance between Google, Microsoft, and Yahoo provides a common foundation of support for a set of microdata types. Google’s rel=author tag enables content sites to help identify their authors on the site and across the web. And other meta tags have either gained prominence or become less important. Come find out how to take full advantage of all of these new goodies.


Real Answers For Technical SEO Problems

Some technical SEO issues can be really tough to troubleshoot and fix. We’ll dive deep into how to diagnose the root cause of issues and how to get them fixed once and for all.


Pagination & SEO

What’s the best way to implement complex, paginated sites for effective indexing and ranking? It may not be using conventional wisdom, despite what Google has said to the contrary. Come hear our panelists discuss controversial, but undeniably effective ways to use the rel=canonical and noindex tags and other ways to emphasize (or diminish) the importance of pages within your site.


Cousins To Paid Search: Display, Contextual, All In The Family

While the search engines are best known for the text ads they display on search result pages, they also offer a wide variety of other ad formats (display, video etc.) that are displayed on thousands of partner sites all over the web. These ad formats can be targeted, and can significantly extend the reach of a search marketing campaign, all using the familiar tools.


Ask The Search Engines

In this session, you can ask questions and get direct answers from engineers from Google, Bing and Blekko about crawling, indexing, ranking and other organic search issues.


Beyond Rankings: Actionable SEO Reports Your Boss Will Love

Still doing search ranking reports for your boss or clients, even though you personally think they’re useless? Or maybe you’re not doing them, but you’re still looking for new ways to show that your SEO campaigns are working. In this session, learn new ways to mine and combine data to create reports that focus on what really matters most to your boss or clients, and provide a path for future SEO work.


Ask The SEOs

In this no-holds-barred, all-questions-welcomed session, you’ll get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.


SMX Advanced – June 7-8, 2011 – Seattle, WA

Full Video:

Google Survivor Tips

Google Survivor Tips

The Farmer/Panda Update blues or other Google changes got you down? This session covers ways to redeem yourself, plus ways to make yourself more Google independent.


Mega Session: SEO Vets Take All Comers

Mega Session: SEO Vets Take All Comers

This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.


The Really Complicated Technical SEO Infrastructure Issues

The Really Complicated Technical SEO Infrastructure Issues

It’s one thing to know you should use 301s, but how do you really implement that in an IIS 5.0 environment? Or as part of a server migration that includes resetting cookies for a new domain? Is Google’s crawlable AJAX standard the best way to go or are there pitfalls you should be aware of? What about pagination that numbers the thousands? In this session, we’ll address the tough technical issues with real solutions.


Tough Love: Link Building For The Real World

Tough Love: Link Building For The Real World

Want to do well on Google and Bing? Just have great content and watch the links roll in, they’ll tell you. But outside the land of unicorns, getting links can be tough work. This panel looks at fresh ideas plus helps you perfect some tried-and-tested tactics for getting great, relevant links.


Yes, Virginia, Facebook Is SEO

Yes, Virginia, Facebook Is SEO

With more than 600 million users, Facebook is more than just the topic of a popular Hollywood movie. It’s an alternative web, where people are “Liking” content with each other. But those Likes have an impact on the regular web, influencing both regular and social search results. Getting your content seen within Facebook helps get your content seen within search engines. This session looks at improving that Facebook visibility.


Yes, Virginia, Tweeting Is SEO

Yes, Virginia, Tweeting Is SEO

Still think Twitter is a waste of time? Think again. Tweets impact how regular search results rank. Good “TwitterBait” can be a major and easily gained source of relevant links. Tweets also get you into a variety of social search engines. This session covers how the SEO pro should be tapping into the Twitter platform.


You&A With Matt Cutts

You&A With Matt Cutts

What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Don’t miss this popular SMX Advanced tradition!


Slides & Speaker Audio:

Advanced Keyword Research Tools

Advanced Keyword Research Tools

Keyword research tools are powerful and plentiful—and your competitors are using them for the same reasons you are. This session explores keyword research “outside of the box,” mining unique or unusual sources of data for insights and opportunities that others overlook.


SMX West – Mar 8-10, 2011 – San Jose, CA

Slides & Speaker Audio:

''Content Farms'' Or The Smartest SEOs In the World?

“Content Farms” Or The Smartest SEOs In the World?

You may not be familiar with the names, but companies like Demand Media, Seed.com and Associated Content are big businesses built on closely watching what people are searching for and creating content to match. Using cheap or free labor, these “content farms” sometimes get derided as being low quality. They disagree. A look at some of the issues, as well as lessons from publishers who think SEO from start to finish.


Ask The Search Engines

Ask The Search Engines

You’ve heard the lingo: PageRank sculpting, duplicate content penalties, canonical tags, sitemap structure, nofollow… and most recently a lot about the potential impact of Google Instant. In this session, you can ask questions and get direct answers from engineers from Google, Microsoft and the other search engines about crawling, indexing, ranking and other organic search issues.


Ask the SEOs

Ask the SEOs

You’ve heard the lingo: PageRank sculpting, duplicate content penalties, canonical tags, sitemap structure, nofollow… and most recently a lot about the potential impact of Google Instant. In this session, you can ask questions and get direct answers from engineers from Google, Microsoft and the other search engines about crawling, indexing, ranking and other organic search issues.


Google Instant: 6 Months Later

Google Instant: 6 Months Later

When Google rolled out Google Instant results, delivering actual search results and ads as you type, search marketers were unsure of what to expect, and what (if anything) would have to change going forward. This session takes an in-depth look at Google Instant’s impact on search results, using hard data to detailing the effects of on clickthrough rates, searcher behavior and other key metrics, with a focus on what marketers need to know to maximize performance in this new world of search results.


In-House SEO Operations: How Things Get Done

In-House SEO Operations: How Things Get Done

In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO from idea to launch, and how the nitty-gritty details don’t get lost along the way.


Industrial Strength SEO

Industrial Strength SEO

Managing SEO for a large web site isn’t for the faint of heart. You’ve got major technical challenges, such as dealing with content management systems, optimizing for thousands or millions of keywords, multiple domains, often in multiple countries, constantly changing content… and those don’t even factor in the major “people challenges” of training and managing diverse teams, dealing with competing stakeholders, placating meddling executives… and the beat(ing) goes on. In this session, our panel of experts have all wrestled with SEO for huge websites and won, and share their unique insights and battle scars.


Inner View: Google's Keyword Research Tools

Inner View: Google’s Keyword Research Tools

Google’s numerous keyword research tools are powerful, and best of all, free – but what are they really telling you? How exactly do they work? And is it a good idea to trust the signals that the keyword tool, trends, autosuggest and insights for search are recommending? Come get an inside look at how these tools work and how and when they can best be used for effective keyword research.


Ratings, Reviews & Reputation: Their Growing Impact On Search

Ratings, Reviews & Reputation: Their Growing Impact On Search

The Internet amplifies everything. Today, the opinion of an individual is more powerful than ever. It only takes one angry blog post or nasty review to change how people perceive your company and what the search results look like for your name. Consumers rely heavily on the opinions of their peers, and search engines — Google, especially — appear to be placing greater value on ratings and reviews as a vital piece of business information and perhaps as a ranking signal. This session looks at the current reviews landscape and offers specific tips for business owners to understand why reviews are so important, how they influence search results, and how to use reviews — both positive and negative — to grow your bottom line.


Searcher Behavior In A Multiplatform World

Searcher Behavior In A Multiplatform World

Understanding searcher behavior is one of the central pillars of effective search marketing. And more than ever, it’s important to not just understand what people are searching for, but how they are searching — using a computer, television, mobile device — because this provides important clues as to why they are searching and may change the experience you offer to them. Recent results-enhancing searcher behavior research methods and their uses will be discussed in this session.


SEO Myths, Mistakes & The Madness of Crowds

SEO Myths, Mistakes & The Madness of Crowds

Myths are prevalent in the SEO industry, in part because someone’s job or reputation is tied up with a myth that may have been at one point true, or because some technology du jour – like Google Instant – is being avidly discussed on industry forums (often by clueless newbies). It’s time to squash these persistent pesky myths, and our panelists will be skewering the most pernicious ones, backing up their claims with empirical test results and occasionally painful personal experiences.


The Spam Police

The Spam Police

In addition to constantly trying to improve the user experience, search engines are engaged in an ongoing war with spammers who seek to subvert the rules and get top rankings, regardless of user experience. In this panel some of the top “spam cops” discuss how they uncover new spam tactics, how they separate the wheat from the chaff, what to do if your site is inadvertently penalized and more.


What's Really Important for Technical SEO?

What’s Really Important for Technical SEO?

How do you prioritize improvements to technical architecture? What will make the biggest impact? Is it really all that important to speed up client-side page load times? Server side load times? Change your IIS configuration to stop generating those default.aspx pages and case-insensitive URLs? What technical SEO advice is just the latest fad and what’s really going to make the difference in improved customer acquisition from search.


Wordpress SEO

WordPress SEO

WordPress has morphed into a fully-featured alternative to traditional content management systems, with many web sites using it as a primary content publishing platform. But like other content management systems, WordPress isn’t always search engine friendly. This session explores how to deal with search engine optimization, scalability, security and other issues unique to WordPress.


Your Toughest Technical SEO Questions Answered

Your Toughest Technical SEO Questions Answered

No powerpoint here! This session is all about Q&A to solve the specific technical issues you’re having. Bring your toughest questions! Topics will likely include URL canonicalization (pagination, faceted navigation, breadcrumbs, parameters, analytics tracking, IIS URL issues, redirects, localized URLs…), aggregation and duplication (search results pages, tag pages…), crawl inefficiency (when should you 404 vs. redirect? Is the canonical tag the same as a 301? How to use status codes effectively), internationalization (serving regional content based on IP address, blocking certain regions from restricted content…). Our panelists will have real answers to these tricky issues and more.


SMX East – Oct 4-6, 2010 – New York, NY

Slides & Speaker Audio:

Ask The Search Engines

Ask The Search Engines

You’ve heard the lingo: PageRank sculpting, duplicate content penalties, canonical tags, sitemap structure, nofollow… and most recently a lot about the potential impact of Google Instant. In this session, you can ask questions and get direct answers from engineers from Google, Microsoft and the other search engines about crawling, indexing, ranking and other organic search issues.


Ask the SEOs

Ask the SEOs

Some experts say content is king. Others maintain that acquiring quality links is the killer ranking factor. Still others swear by bleeding-edge SEO techniques that run the risk of drawing penalties and having sites banned by search engines altogether. In this no-holds-barred, all-questions-welcomed session, you’ll get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business, including their predictions about the impact on SEO of Goolgle Instant.


Build It Better: Site Architecture for the Advanced SEO

Build It Better: Site Architecture for the Advanced SEO

Think you’ve covered all the on-the-page factors to ensure better rankings? Think again. This session reviews beyond-the-basics areas you should be considering, including one of the hottest new factors to come along – speeding up your site.


Google Instant's Impact on SEO & User Behavior

Google Instant’s Impact on SEO & User Behavior

Google Instant is a radically new approach to search, delivering actual search results and ads as you type, updating with each new keystroke. Some pundits have declared that this means the death of SEO, but Google maintains nothing’s changed with result ranking. Nonetheless, searcher behavior is certain to change, and SEOs will need to adapt. This session takes an in-depth look at Google Instant’s impact on organic search results.


In-House Search: Managing Conflict and Expectations

In-House Search: Managing Conflict and Expectations

In this session we’ll talk about how to manage SEO and PPC conflict and expectations for everyone in the organization, from executive to programmer, and between SEO and PPC teams. This session will cover strategies, tactics, war stories and lessons learned along the way as organizations build world class in-house SEO and PPC programs.


In-House SEO Operations: How Things Get Done

In-House SEO Operations: How Things Get Done

In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO from idea to launch, and how the nitty-gritty details don’t get lost along the way.


Industrial Strength SEO

Industrial Strength SEO

Managing SEO for a large web site isn’t for the faint of heart. You’ve got major technical challenges, such as dealing with content management systems, optimizing for thousands or millions of keywords, multiple domains, often in multiple countries, constantly changing content… and those don’t even factor in the major “people challenges” of training and managing diverse teams, dealing with competing stakeholders, placating meddling executives… and the beat(ing) goes on. In this session, our panel of experts have all wrestled with SEO for huge websites and won, and share their unique insights and battle scars.


Inner View: Google's Keyword Research Tools

Inner View: Google’s Keyword Research Tools

Google’s numerous keyword research tools are powerful, and best of all, free – but what are they really telling you? How exactly do they work? And is it a good idea to trust the signals that the keyword tool, trends, autosuggest and insights for search are recommending? Come get an inside look at how these tools work and how and when they can best be used for effective keyword research.


Keyword Research & Copywriting For Search Success

SMX Boot Camp: Keyword Research & Copywriting For Search Success

The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.


Search Engine Friendly Web Design

SMX Boot Camp: Search Engine Friendly Web Design

“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site? Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.


SEO & Competitive Analysis

SEO & Competitive Analysis

It’s not enough to be brilliant with your own SEO efforts. You also need to have an intimate understanding of your competitors – their keywords, optimization techniques, linking tactics – everything they’re doing to enhance their rankings and jostle you out of position on search result pages. It’s relatively easy to apply the time-tested techniques of competitive intelligence to give yourself an edge, and this session shows you how.


SEO & User Generated Content

SEO & User Generated Content

The “voice of the customer” can be a dual-edged sword. Positive reviews and comments can help reinforce reputation or even persuade others to buy. Negative feedback can be the kiss of death if it gets out of hand. But ultimately, applying good SEO to user generated content extends the reach of your site and gives you more potential touchpoints with searchers, particularly if you mine your UGC for keyword research. Come see how several sites are turning the (free) content created by their customers into search engine gold.


Solving the Big URL Issues

Solving the Big URL Issues

URLs continue to be a key technical obstacle to search engine optimization. Internal and external linking structure, URL formats, parameters, faceted navigation, breadcrumbs, tracking codes, pagination, canonicalization options, hyphens and underscores. What really matters? What should you rewrite and what should you leave alone? And what’s the best way to redirect, rewrite, track, and monitor the changes? We’ll break it all down for you with actionable steps you can use to evaluate and improve your site’s crawl efficiency, indexing percentage, and ultimately get more search traffic.


Tapping into Google's Love of Freshness

Tapping into Google’s Love of Freshness

Traditional SEO lore has it that high-ranking content typically resides on well-aged sites, changing little over time, exuding authority. While mostly true, the advent of the social web, quickly changing trends and Google Instant has changed the rules for many sites, with search engines favoring freshly updated content rather than staid stalwarts. But how – and when – should you update content without risking a negative impact? Our experts on this panel discuss several scenarios that explore Google’s new found fondness for freshness.


SMX Advanced – June 8-9, 2010 – Seattle, WA

Slides &Speaker Audio:

You&A With Matt Cutts

You&A With Matt Cutts

What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Don’t miss this popular SMX Advanced tradition!


Build It Better: Site Architecture for SEO

Build It Better: Site Architecture for The Advanced SEO

Think you’ve covered all the on-the-page factors to ensure better rankings? Think again. This session reviews beyond-the-basics areas you should be considering, including one of the hottest new factors to come along – speeding up your site.


So You Want to Test SEO

So You Want To Test SEO

Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting – and you might end up making the wrong conclusions. Are you correcting for personalization? How are blended results having an impact? Is there a different algorithmic blend used for informational queries versus transactional ones? Are you interpreting the results correctly? Do you have control groups? These are only some of the many challenges to running a valid experiment. If you’re going to test, this session aims to help you do it right. It also aims to help you judge the validity of tests run by others.


Mega Session: SEO Vets Take All Comers

Mega Session: SEO Vets Take All Comers

This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions. NOTE: This session is all Q&A – no presentations give.


SMX West – March 2-4, 2010 – Santa Clara, CA

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Real Time Search - The Majors

Real Time Search – The Majors

People are addicted to Twitter and Facebook because they can get up-to-the-minute information, ask questions of their social network and get instant answers. Recognizing this development, search engines are now incorporating results from these social networking services. In this session, you’ll learn to leverage the real time search phenomenon, and if pitfalls like real time spam will make real time search an evolutionary dead end.


Real Time Search - Beyond The Majors

Real Time Search – Beyond The Majors

The major search engines aren’t the only ones offering real time search. A number of other players have been doing real time longer and more substantially. This session looks at some of the prominent up-and-coming providers of real-time search and opportunities and tools they offer.


The Need for Speed

The Need for Speed

Google has sent strong signals that the download speed of web pages matters, not only for the best conversion rates but perhaps as a factor for ranking in the SERPs in the future. In addition, speed can have an impact on how many of your pages get indexed. Here’s how to make sure your web pages are speedy, both for users and Google.


SMX Advanced – June 2-3, 2009 – Seattle, WA

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You&A With Matt Cutts

You&A With Matt Cutts

What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.


Conducting an SEO Audit

Conducting an SEO Audit

Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.


Keyword Research Artistry

Keyword Research Artistry

Good SEO begins with good keyword research. But all to often, this is an overlooked area. This session dives in with some of the latest tools and tips to really understand how people are searching for your content, sharing real-life examples and delving issues such as how to target both “head” and “tail” terms.


SMX West 2009 – February 10-12, 2009, Santa Clara, CA

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Google's Search Wiki, Customized & Personalized Results

Google’s SearchWiki, Customized & Personalized Results

SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that Google’s “regular” results seem to be disappearing. This session looks at how “one-size-fits-all” results at Google are continuing to disappear, along with strategies on how to be successful in a more personalized results environment.


Podcast:

Listen to the Integrating Search & Offline Marketing Campaigns Session

Ask The Search Engines


SMX East – October 5-7, 2009 – New York City

Full Video:

Ask the Search Engines

Ask the Search Engines

In this session, search engine engineers and representatives share their most important takeaways and tips for those hoping to do better in traffic, plus there’s lots of time devoted to open Q&A.


Duplicate

Duplicate Content Issues

What’s the best way to deal with duplicate content issues? In this session, search engine representatives offer direct advice including tips on the new canonical tag.


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