Social Media Marketing

Social media marketing focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title.

SMX Social Media Marketing – December 5-6, 2012 – Las Vegas, NV

Slides & Speaker Audio:

Blow Me Away Blogging

For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? This session will cover those questions and more with actionable ideas for new bloggers or those looking to make an existing blog even better.


SEO For Social Media Managers

Integrating your search and social media efforts can dramatically improve your marketing results and ROI. Learn how to effectively work with your SEO team to uncover new audience segments, grow your community through targeting keyword interests, use social media for effective link acquisition and authority building, and increase your visibility on social networks and organic search by leveraging Open Graph technology.


Getting Ahead With Google+

It’s been over a year since Google CEO Larry Page stated Google+ is the "new DNA" for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features unique to Google+ that marketers should know about, and the overall impact the platform has on social search.


Traffic Boosting Twitter Tactics

Twitter is a proven source of traffic, but you need to do more than just push out a quick 140-character to gain traction and engagement with your followers. Time of day, frequency of tweets and retweets, the authority of those who retweet you – all these factors impact your results. Attend this session for the tactics you need to drive more traffic – and potential customers – from Twitter.


Tactics To Increase Facebook Reach & Engagement

With nearly a billion users, Facebook is the biggest social network out there. Tapping into it the right way can generate plenty of attention and traffic. Doing it wrong leaves a huge opportunity on the table. In this session, speakers cover ways to build likes, shares and increase your reach into the Facebook audience.



SMX West – June 5-6, 2012 – Seattle, WA

Slides & Speaker Audio:

Hardcore Social Tactics

Forget the common social media tips and usual strategies, this session breaks down hard-core tactics for building buzz, growing audiences and driving traffic with social media. This isn’t your average social panel as we will dive into advanced marketing methods for the big networks like Facebook & Twitter and also uncover opportunities on up-and-coming sites like Reddit or Pinterest.


SMX West – February 28-March 1, 2012 – San Jose, CA

Slides & Speaker Audio:

Building Buzz On Twitter: Getting Followed & Retweeted

Twitter isn’t just for fun. It’s big business, being used to drive traffic and generate buzz and conversions for companies. Aside from driving direct traffic, tweets can also be links that search engines measure for ranking purposes. Tweets also are social signals that may be taken into account for rankings. In this session, tips on how to become an authority and how to get others to retweet what you put out.


Building Buzz On Facebook: Getting Liked & Shared

If Facebook were a country, it would be the third largest in the world. That’s a huge amount of potential traffic. Getting your content "liked" and shared is critical to getting found on Facebook. Knowing what’s acceptable promotion is key to successfully leveraging Facebook’s 800 million strong community. The Facebook experts on this panel will show you how to most effectively drive traffic from this social phenomenon.


SMM – December 5-6, 2011 – Scottsdale, AZ

Slides & Speaker Audio:

Free Facebook Tactics to Drive Traffic & Conversions

With 800 million users, a new Timeline feature and integration of everything people do from link sharing to exercising, Facebook offers a huge opportunity for marketers. This session looks at how to drive traffic and conversions through fan pages, viral campaigns and more.


Successful Targeting Strategies For Facebook Ad Campaigns

Not advertising on Facebook? You’re missing out on tons of potential traffic from the second largest internet website. Facebook’s advertising system offers an incredible array of ways to target people by interests and demographics. You can catch people early in the buying cycle and use your existing customers to help win new ones. Other cool features? Social actions, targeting, real time reporting… you really should make time to friend this program at SMX.


Boosting Business With Twitter Marketing

Twitter isn’t just for fun. It’s big business, being used to drive traffic and generate buzz and conversions for companies. But remember: Twitter is opt-in, which means if you get even a little bit spammy people will un-follow, or worse, push back with negative tweets that could damage your company’s reputation. This session explores the finer points using Twitter as a business tool, and how to get more from this important source of referrals.


Google+ & Google +1 – What Every Marketer Needs To Know

Google+ is a new social aspect to Google allowing people to share photos, places they’ve been, videos, links and status updates. Google +1 is a way for people to indicate what they like within Google’s search results, within Google+ or on sites across the web. Both are proving to be valuable tools for marketers, and are likely to influence how Google operates across the board going forward. This session explores both the potential of Google’s new social elements as well as specific tactics for marketers.


Keynote Roundtable: Real Social Media Stories From The Field

So many social media channels. So many social media challenges. Are you there for customer service, to boost your brand recognition, to boost sales and transactions? How do you integrate your efforts into other business units at your company? This roundtable talks with social media managers for an “in the trenches” view of these and other issues.


Marketing Campaigns Gone Viral!

The right content, done the right way, can go "viral" on social channels, spreading like wildfire. This session looks at some case studies, exploring the elements of successful viral campaigns, how they catch fire, and the best channels for different types of content.


SoLoMo: Social, Local & Mobile – A Crossroads Of Opportunity

For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of "SoLoMo" – the intersection of social, local and mobile, and if your marketing strategy isn’t in alignment with this megatrend you’ll be missing out on huge opportunities. This session looks at check-ins, daily deals and local search opportunities through the lens of social media.


Measuring Social Media ROI

Sure, social media has had plenty of hype, and everyone is "sure" of its value. But how do you prove that it offers a true return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars in Facebook, Twitter and other social media campaigns? This session looks at emerging social media analytics methods, how to measure "conversions" when there may be no tangible transactions, as well as some of the tools available to measure ROI and performance of social media activities.


Best Practices & Tools To Maximize Your Social Media Efforts

As with any type of online marketing, if you really want to get the most from your social media campaigns you’ve got to scale up to reach the maximum number of people possible. And the only effective way to do this is by automating your campaigns with tools designed to leverage the efforts of your social media marketing team. This session explores many of the available tools, and more importantly, the right way to use them without annoying or alienating your customers.


SMX East – September 13-15, 2011 – New York, NY

Slides & Speaker Audio:

Facebook, Twitter & SEO

It’s no longer theoretical. Both Google and Bing say that they factor social signals into their ranking algorithms for "regular" search results. Who you are socially, your authority, the authority of those who talk about you (or your company) all play a role. This session looks at how social signals from Twitter and Facebook are currently being used with search.


Up Close With Google+ and Google +1

Google+ is a new social aspect to Google allowing people to share photos, places they’ve been, videos, links and status updated. Google +1 is a way for people to indicate what they like within Google’s search results, or on sites across the web, or within Google+. In this session, Google provides a closer look and update on these services, including impacts on search, with lots of time for Q&A.


SMX West – Mar 8-10, 2011 – San Jose, CA

Slides & Speaker Audio:

Building Buzz On Facebook: Getting Liked & Shared

Building Buzz On Facebook: Getting Liked & Shared

If Facebook were a country, it would be the third largest in the world. That’s a huge amount of potential traffic, and the key to getting exposure is getting your content liked and shared. In turn, those “Likes” may help you increase your search-related traffic. But as with all marketing tactics, there are right—and wrong—ways of promoting yourself. The expert Facebook SEOs on this panel show you how to properly leverage this increasingly important web phenomenon.


Don't Be A Twitter Spammer

Don’t Be A Twitter Spammer

It’s a proven fact: Twitter can be a huge driver of traffic to websites when tweets offer compelling reasons to click, and are virally retweeted to the ever-expanding Twitterverse. But remember: Twitter is opt-in, which means if you get even a little bit spammy people will un-follow you or not follow you at all in the first place. Come hear Del Harvey — @delbius – who leads Trust & Safety at Twitter cover the finer points of twitterquette and answer your questions about tapping into this important source of referrals.


Facebook Ad Tactics for Search Marketers

Facebook Ad Tactics for Search Marketers

Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 500 million unique users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let you advertise your own web page or even your own Facebook page or event. Other cool features? Social actions, targeting, real time reporting… you really should make time to friend this program at SMX.


Retweet Me: How To Be A Twitter Authority

Retweet Me: How To Be A Twitter Authority

Confirmed! Retweets are a form of link building. Both Google and Bing look at tweeted links as part of their relevancy ranking algorithms. But as with regular link building, it’s not just about volume. The authority you’ve built on Twitter, and the authority of those who retweet you, are also considered. In this session, tips on how to become an authority and how to get others to retweet what you put out.


Social Signals & Search

Social Signals & Search

It’s no longer theoretical. Both Google and Bing say that they factor social signals into their ranking algorithms for “regular” search results. Who you are socially, your authority, the authority of those who talk about you (or your company) all play a role. This session looks at how social signals are currently being used with search.


SMX East – Oct 4-6, 2010 – New York, NY

Slides & Speaker Audio:

Search, PR & Reputation Management

Search, PR & Reputation Management

With the advent of social media and real-time search, it’s entirely possible for an individual or organization to wake up to horrifying negative search results that have completely changed from the previous day. Traditional SEO techniques used to help with reputation management issues, but today a combination of techniques is necessary to influence the “conversation” that search results increasingly represent. This session focuses on reputation management techniques, exploring how they can be used both proactively and also as effective crisis management tools.


The Real Time & Social Search Landscape

The Real Time & Social Search Landscape

Over the past year, real time and social search results have been integrated into the major search engines in a variety of ways. This session provides an overview of the current landscape and the opportunities these new products offer to search marketers.


Twitter, SEO & Search

Twitter, SEO & Search

“But Twitter isn’t a search engine!” Well, comScore and other rating agencies beg to differ, with some stats putting Twitter in the top ranks of global search engines. Tweets are now increasingly featured in mainstream search results of Google and Bing. And don’t let the fleeting nature of tweets fool you – there are numerous tactics that add permanence and authority to your Twitter activities. This session takes a close look at SEO for Twitter and how search marketers can tap into the opportunities it offers.


Facebook Ad Tactics for Search Marketers

Facebook Ad Tactics for Search Marketers

Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 500 million unique users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let you advertise your own web page or even your own Facebook page or event. Other cool features? Social actions, targeting, real time reporting… you really should make time to friend this program at SMX.


Facebook SEO: Free Ways To Be Found On Facebook

Facebook SEO: Free Ways To Be Found On Facebook

Within Facebook, your pages are increasingly acting as a parallel universe to your public web pages. And increasingly, Facebook profiles are turning up in Google search results. Now, there are numerous steps you can take to enhance your visibility both within Facebook and leverage that content on external search sources. The expert Facebook SEOs on this panel show you how to leverage this increasingly important web phenomenon.


SMX Advanced – June 8-9, 2010 – Seattle, WA

Slides &Speaker Audio:

Search Marketing In The Facebook Zone

Search Marketing In The Facebook Zone

You’re traveling through another dimension. A dimension not of web pages and links but of fan pages and sharing. A journey into a mysterious land where none of the PageRank rules apply. That’s a signpost up ahead: your next stop, the Facebook Zone! Think there’s no need to go into the zone as a search marketer? Think again. Facebook generates enough internal searches to be classed as a major search engine in its own right. How’s your content ranking there? How are your ads doing? Facebook also spills out into the “real” web, with content showing up at Google and Bing. In this session, hear from advanced search marketers about their explorations of the strange new and important world of Facebook and what you should be doing there.


SMX West – March 2-4, 2010 – Santa Clara, CA

Slides & Speaker Audio Only:

60 Minutes Per Day For Social Media Success

60 Minutes Per Day For Social Media Success

Got a small staff? Just don’t have a lot of time? This session looks at how to succeed with social media marketing by spending an hour per day — or less! Tools and techniques to keep you from feeling swamped in the social media quagmire.


Free Ways to Market on Facebook

Free Ways to Market on Facebook

Your Facebook pages – your wall, groups and fan pages — are a parallel universe to your public web pages. Just as you implement search engine optimization tactics to improve web page rankings, Facebook features many opportunities to enhance your visibility. Viral distribution via Facebook’s social tools is an example, but there are many, many others. Expert SEOs on this panel will share field-proven tactics that reveal how to leverage the power of Facebook


Twitter Marketing Tactic

Twitter Marketing Tactic

"But Twitter isn’t a search engine!" Actually, it does have one. Plus, tweets are now increasingly being featured in mainstream search results. This session takes a close look at Twitter and shows how to tap into the opportunities it offers.


SMX Advanced – June 2-3, 2009 – Seattle, WA

Full Video:

Twitter Tactics and Search Marketing

Twitter Tactics and Search Marketing

Don’t think Twitter’s a search engine? Think again! People are tweeting questions in the same way that they “Google” for information. This session looks at the types of search behavior happening on Twitter, how to tap into it, plus Twitter’s impact on search results beyond its own site.


Podcast:

Listen to the Integrating Search & Offline Marketing Campaigns Session

What’s New With Social Media Marketing


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