Video, Local & Other Vertical Search

Video, local, and other search verticals focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title.

SMX West – March 11-13, 2013 – San Jose, CA

Slides & Speaker Audio:

Being National, Going Local

Large national retailers and service providers enjoy an inherent advantage in online marketing: widespread brand recognition. But brand awareness may not be enough to compete with the locals, who have deep knowledge of the wants and needs of customers in specific areas or regions. So how do you strike the perfect balance between brand and being a good neighbor? This session explores how major companies have found a home and success by going local in dozens and up to hundreds of specific markets.


Must Have Local Search Tactics

If you cater to a local clientele, local search is an essential channel. But the current state of local search is messy, with confusing options, variations and alternatives. Don’t waste your time trying to piece together this multi-layered puzzle – in this session, our seasoned local search experts will help you navigate the maze and get your business on the map when and where people are searching for your goods or services.


SMX East – October 2-4, 2012 – New York, NY

Slides & Speaker Audio:

How To Play In The Exploding Mobile Ads Universe

eMarketer predicts that mobile ad spend will surpass $17 billion in 2012. Haven’t done mobile search ads yet? Stop missing out! This session looks at mobile paid search options and how you can make the most of this tsunami of opportunity.


Being Found Through Mobile Apps

Most marketers recognize the increasing significance of mobile apps, but don’t understand how they work or how to optimize to be found on them. And that’s a lost opportunity, because mobile searchers are increasingly forgoing browser-based search for specialized apps. This session looks at some of the most popular search-oriented apps and provides solid advice for creating “appilicious” content that’s more likely to be found by those not using traditional desktop search.


SMX West – February 28-March 1, 2012 – San Jose, CA

Slides & Speaker Audio:

YouTube Success Stories For Marketers

YouTube is the second largest search engine on the web after Google, so you definitely need to have search-optimized videos. But there are many other opportunities available to marketers who want to reach customers via online video. This session offers case studies, tips and tactics for easy ways leverage your online video assets.


SMX East – September 13-15 – New York, NY

Slides & Speaker Audio:

Video Search Success Stories

YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). So it’s a given you’ll want to have search optimized videos on YouTube – but don’t stop there. There are many other opportunities for marketers seeking to touch customers via online video. This session offers case studies, tips and tactics for gaining the most leverage from your online video assets.


The SoLoMo Landscape

For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of "SoLoMo" – the intersection of social, local and mobile, and if your marketing strategy isn’t in alignment with this megatrend you’ll be missing out on huge opportunities. This session looks at the big trends and changes being ushered in the age of SoLoMo.


There Is No "National" Commerce: All Sales Are Local

Online retail is huge, but still amounts to less than 10% of all sales. And even if you’re a strictly online retailer, you’re competing against local merchants. So regardless of whether you’re a big-box retailer operating in multiple cities, or a small business or service provider, you need to "think local" to be successful in reaching your target customers.


SMX Advanced – June 7-8, 2011 – Seattle, WA

Slides & Speaker Audio:

The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide

The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide

For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of “SoLoMo” – the intersection of social, local and mobile, and if your marketing strategy isn’t in alignment with this megatrend you’ll be missing out on huge opportunities. This session looks at the big trends and changes being ushered in the age of SoLoMo.


SMX West – Mar 8-10, 2011 – San Jose, CA

Slides & Speaker Audio:

Local Search Tactics

Local Search Tactics

With Google reporting that nearly 30% of all queries have some type of local intent, local search is no longer just an alternative to online yellow pages. Evolving from simple business information pages that might show up on maps, businesses now have an array of tools to help improve their rankings in a wide variety of local search services. Panelists in this session discuss the current important relevance and ranking factors that any business concerned with interacting with local customers should be focusing on.


Up Close With Google Place Pages

Up Close With Google Place Pages

Google dramatically expanded its collection of information about the real world with its introduction of Place Pages—a webpage for every place in the world—for businesses, points of interest, transit stations, neighborhoods, landmarks and cities. If you haven’t yet claimed your place page you’re missing out on a fantastic opportunity for controlling your own destiny and gaining valuable search traffic on Google Maps.


Up Close With Yelp

Up Close With Yelp

Combining local search with customer reviews, special offers and a healthy dose of social interaction, Yelp is an indispensable resource for local businesses and those who enjoy “getting out and about” alike. In this panel our experts discus the incredible exposure Yelp can offer to local businesses via its 30 million monthly visitors, how to fully leverage Yelp’s features for business owners, handling online reputation management issues related to customer reviews and much more.


Location Services: The New Local Search

Location Services: The New Local Search

Is checking in on Foursquare search? Yes, indeed! That’s because by checking in, people are often also looking around, checking for tips, advice and information. How are location services like Foursquare, Google Latitude, Gowalla or mobile apps from established local search players like Yelp changing the local search space? This session looks at this dynamic new area and the opportunities for search marketers. Check-in and check it out!


Mobile Apps & How They're Revolutionizing Search

Mobile Apps & How They’re Revolutionizing Search

Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.” Oh really? There are currently more than 200,000 apps for the iPhone and 100,000 and growing for Google’s Android – and many are built around search. This session looks at popular search apps on different devices, how they gather data and the new, away from the desktop opportunities they offer to marketers.


New Tools & Techniques For YouTube Success

New Tools & Techniques For YouTube Success

YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). YouTube content is also widely distributed in search results elsewhere, including those of its owner, Google. Over the past year, YouTube has dialed up its efforts to help marketers with new features, tutorials, “howcasts” and other useful goodies. Tune in to this session to learn how to use the best of these power tools for marketers.


YouTube Ads for Fun and Profit

YouTube Ads for Fun and Profit

YouTube is either the second or third largest search engine in the world these days, and you’re overlooking a huge potential source of traffic and revenue if you’re not exploring the multitude of ad formats YouTube offers. You can use your existing AdWords account to place text, image and click-to-play (CTP) video ads or create direct YouTube campaigns with other formats including homepage roadblocks, branded channels and contests. This session shows you how to effectively reach an audience that’s more than double the prime-time audience of all three major U.S. broadcast networks combined.


SMX East – Oct 4-6, 2010 – New York, NY

Slides & Speaker Audio:

Maximizing YouTube Visibility with Organic SEO

Maximizing YouTube Visibility with Organic SEO

YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the 2nd or third search engine overall). YouTube content is also widely distributed in search results elsewhere, including those of its owner, Google. While offering a great additional traffic channel for search marketers, you can’t just upload your videos (along side of the other 20 hours of video YouTube takes in every minute, according to Google) without optimizing them to be found by video searchers. Tune in to this session to find out how.


Mobile Apps & How They're Revolutionizing Search

Mobile Apps & How They’re Revolutionizing Search

Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.” Oh really? There are currently more than 200,000 apps for the iPhone and 100,000 and growing for Google’s Android – and many are built around search. This session looks at popular search apps on different devices, how they gather data and the new, away from the desktop opportunities they offer to marketers.


What's New With Local Search

What’s New With Local Search

As print yellow pages and newspaper classified ads go the way of the buggy-whip, local search engines and online yellow pages providers are growing fast, especially with the explosive increase in smart phone use where people want location-specific info on demand. For any business that provides products or services to a local customer base, now is the time to get ahead of your competition by taking advantage of comparatively low (or no) cost business listings, geotargeted ads and other marketing tools offered by local search engines. Find out how in this lively interactive session that will answer your questions about making the connection with customers in your own community.


YouTube Ads for Fun and Profit

YouTube Ads for Fun and Profit

YouTube is either the second or third largest search engine in the world these days, and you’re overlooking a huge potential source of traffic and revenue if you’re not exploring the multitude of ad formats YouTube offers. You can use your existing AdWords account to place text, image and click-to-play (CTP) video ads or create direct YouTube campaigns with other formats including homepage roadblocks, branded channels and contests. This session shows you how to effectively reach an audience that’s more than double the prime-time audience of all three major U.S. broadcast networks combined.


SMX Advanced – June 8-9, 2010 – Seattle, WA

Slides &Speaker Audio:

Location Services - The New Local Search

Location Services – The New Local Search?

Is checking in on Foursquare search? Yes, indeed! That’s because by checking in, people are also often also looking around, checking for tips, advice and information. How are location services like Foursquare, Google Latitude, Gowalla or mobile apps from established local search players like Yelp changing the local search space? This session looks at this dynamic new area and the opportunities for search marketers. Check-in and check it out!


What You Don't Know About YouTube

What You Don’t Know About YouTube

What’s one of the biggest search engines on the web? YouTube. What feeds much video content directly into the top results of the web’s largest search engine, Google? YouTube. Already feel you’re rocking along just fine with YouTube? Our panel seeks to shake you up and surprise you with video search marketing tips for the service.


SMX West – March 2-4, 2010 – Santa Clara, CA

Full Video:

Ranking Tactics for Local Search

Ranking Tactics for Local Search

Have you claimed your local business listing yet? Started a reviews section, where you regularly interact with customers regardless of whether they’ve given you kudos or slammed your product or service? How about getting citations from major business data aggregators such as the internet yellow pages, Acxiom and others? If not, and you want to be found in local search, you need to attend this session where these and other crucial ranking factors will help you get grounded in your own online neighborhood.


SMX West 2009 – February 10-12, 2009, Santa Clara, CA

Full Video:

Up Close with YouTube

Up Close with YouTube

YouTube is the leading online video destination for the web, which makes it in turn the leading video search engine. Plus, YouTube content is widely distributed in search results elsewhere, including those of its owner, Google. This session looks specifically at tips and tactics for doing well with YouTube.


Up Close With Google Maps & Local

Up Close With Google Maps & Local

This session gets up close and personal with Google Maps, covering factors that influence what appears and how it is ranked. Plus, a look at concerns over listings being “hijacked.”


Podcast:

Local Search Marketing Tactics
Tapping Into Image Search
Ecommerce Search Marketing Tactics
Up Close With Google Blog Search

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