Virgin Mobile USA To Offer JumpTap Local Search

May 22, 2007 at 9:06am ET by Greg Sterling

Virgin Mobile USA, which has been working since December with private-label mobile search provider JumpTap, announced that it would add now add local mobile search. Users will be able to type a query and their zip, city or state to get local information. Both search functionality and local content on mobile devices are core, strategic capabilities. In “white label” mobile search, JumpTap competes with Medio Systems and a partnership between InfoSpace and FAST.

Virgin Mobile USA is an MVNO, jointly owned by Sprint and the UK-based Virgin Group. It has operated in the U.S. on the Sprint network since 2002 and recently filed for an IPO.

Buzz It

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

matterhornpat said " Some good advice, all to often see people consumed with higher level tactics, testing etc when there"
Clifford Bryan said " It's not as bad as it sounds. Commissioner Pamela Jones Harbour said in her final speech "For the la"
Terry Whalen said " Julie, the tool is great. The FAQ is very thorough - I wonder if you may want to add the importance "

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: