Vivisimo’s Clusty The Latest to Mobilize

Jun 18, 2007 at 11:03am ET by Greg Sterling

Vivisimo has launched Clusty Mobile. As explained in the release: Clusty Mobile simplifies mobile Web searching…organizing search results by relevant topics and categories rather than pages and pages of search results…[also] Clusty Mobile optimizes all Websites clicked on for mobile viewing.

Like Yahoo oneSearch, MSN Mobile and Google, to a lesser degree, results are presented in categories. (See, e.g., “Hotels, New York“). The primary “value add” from Vivisimo’s clustering technology are the links grouped at the top of results, which allow users to “drill down” into a set of results without conducting a subsequent search.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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