Vote For The Search Engine Land Logo!

MichaelDuz, November 21st, 2006 at 2:10 am ET:

Logo #6 is more subtle and will probably look better in situ but in the final analysis it will also depend on the overall color scheme of the page.

- Michael

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Kai Müller, November 21st, 2006 at 3:23 am ET:

Sorry, but I think, that every version looks like it’s made in the early nineties. Why don’t you call a designer to do that?

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Eduard Blacquière, November 21st, 2006 at 3:55 am ET:

Hi Danny,

First of all I like to wish you all the best with SearchEngineLand. I’ll be watching you just like I’m used to at SearchEngineWatch, Daggle and the Daily SearchCast, which I all appreciate and like a lot!

I prefer logo nr. 4, because of the simplicity. The other logos are more ’screaming’ and ‘in your face’, but if that’s what you want… it works!

Take care,

Regards,
Eduard Blacquière

ps. When will SES come to The Netherlands? ;-)

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Martin Muehl, November 21st, 2006 at 6:21 am ET:

I’d go for #6, with just a thicker white border for the text. Good luck, Danny!

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Heather Hopokins, November 21st, 2006 at 6:53 am ET:

Danny- all look great. Maybe it’s my aspiration to be at a fairground, but the wheel in logos 2 through 4 look like ferris wheels to me.

I am sure a case can be made for why this is an appropriate metaphor for search engine news, nonetheless…

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Dave, November 21st, 2006 at 9:18 am ET:

My preference is #6. It appears clean, simple and stylish. Good luck with the new site!

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Jean-Marie Le Ray, November 21st, 2006 at 9:20 am ET:

Sorry, I don’t like none of these ones!
Jean-Marie

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jbrock, November 21st, 2006 at 9:21 am ET:

I think the green and blue cogs make it look like you work for Bruce Clay :-) http://www.bruceclay.com/ - The cogs are more prominent on their site when they aren’t doing the thanksgiving branding.

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TwisterMc, November 21st, 2006 at 9:25 am ET:

I like how in 2, 3 and 4 the gears look a bit like rolling hills. This goes good with Land in the site name. #3 looks to much like Seobook and I hope I voted for the right one as the radio buttons are hard to tell which they are associated with when just looking at the middle choices.

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ladesignz, November 21st, 2006 at 9:41 am ET:

I like four - it looks the most modern

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Vu, November 21st, 2006 at 9:46 am ET:

To keep things simple, I would choose #6. But it is difficult to say without seeing the color scheme of the site.

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Asia, November 21st, 2006 at 9:53 am ET:

I prefer the web 2.0 colors and layout on #1, keeping the two “search” and “engine” together makes for a more appropriate logo, in my opinion.

And hi Danny, it was really great meeting you at Pubcon, I can’t wait until you get this site up and running!

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Dean, November 21st, 2006 at 11:34 am ET:

I’m not super crazy about any of them, but if i had to pick it would be #4 because it stands out the best font-wise.

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dazzlindonna, November 21st, 2006 at 11:48 am ET:

#3. I like the green/blue colors, and the rest seemed to either lose the “Land” part or didn’t have the green/blue combo.

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mr_rebates, November 21st, 2006 at 1:25 pm ET:

Danny,

Good luck on this new site. I’m sure it will be successful if you’re running the show. Great job on the Daily Searchcast as it keeps me up to date on the myriad of search engine changes and improvements.

I think logo #4 is the cleanest and most simple of them all.

Regards,
Craig Cassata

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lyndseo, November 21st, 2006 at 2:12 pm ET:

I really like #3 for the following reasons:

I like having the word “land” a bit bigger and on the same level as “search engine”. Otherwise, it looks like it’s just thrown in there because it needs to be.

Going with the “land” theme, I like the two circles in #2-4 because to me they look like mountains in the distance or something.

I also like #6, but it’s got far too much blue. I suppose it would look okay depending on what the rest of the site will look like.

Good luck! Can’t wait for launch.

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Quartz Mountain, November 21st, 2006 at 2:56 pm ET:

I would toss out 1,2 and 4, because the “LAND” looks like it was tacked on as an afterthought.

Of the remaining logos, #6 is the strongest, but I miss the green. I’d go with #6, changing the light blue of the inner gear and the word “land” to the green used in the other logos.

You also might add just a tiny bit of space between the two lines of text, I’m not sure I like the ascender on the lowercase “d” touching the bottom of the “h”.

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Igor M. (BizMord Marketing Blog), November 21st, 2006 at 3:00 pm ET:

I am surprised that so far the winning Logo is #3. This proves my theory that I wrote about in my blog … people think that CUTE sells. It doesn’t!

#3 is cute. Has 2 thingies on top, but it doesn’t stick and it’s not simple. Remember the “KISS”? They phrase it “Keep it simple sweetheart” but in reality when this thing was created years ago it would say … “Keep it simple, stupid”. Anyway.

I voted for #6 (if I had to choose one). I don’t know about the colors though. Light blue? Greenish? Green reminds me of Aaron Wall’s blog.

Danny, I am sure you have good “branding” people who are knowledgeable about this. My only suggestion is … don’t try to make it look “cute”. People like it when they see it, but they don’t remember it 5 minutes later. Also … remember, it has to look good in print as well.

Try viewing it in Black and White also.

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BenGraham, November 21st, 2006 at 3:07 pm ET:

I think logo 6 is the only contender. Your logos are very Web 2.0. Perhaps the name should be changed to http://serchngn.la.nd?

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Steve Terjeson, November 21st, 2006 at 6:43 pm ET:

I prefer the streamlined flow of #6. Plus it would be the easiest to build into an integrated design layout.

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Danny Sullivan, November 21st, 2006 at 7:05 pm ET:

I’ve closed comments now that the voting has ended.

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