#3 is cute. Has 2 thingies on top, but it doesn’t stick and it’s not simple. Remember the “KISS”? They phrase it “Keep it simple sweetheart” but in reality when this thing was created years ago it would say … “Keep it simple, stupid”. Anyway.

I voted for #6 (if I had to choose one). I don’t know about the colors though. Light blue? Greenish? Green reminds me of Aaron Wall’s blog.

Danny, I am sure you have good “branding” people who are knowledgeable about this. My only suggestion is … don’t try to make it look “cute”. People like it when they see it, but they don’t remember it 5 minutes later. Also … remember, it has to look good in print as well.

Try viewing it in Black and White also.

Of the remaining logos, #6 is the strongest, but I miss the green. I’d go with #6, changing the light blue of the inner gear and the word “land” to the green used in the other logos.

You also might add just a tiny bit of space between the two lines of text, I’m not sure I like the ascender on the lowercase “d” touching the bottom of the “h”.

I like having the word “land” a bit bigger and on the same level as “search engine”. Otherwise, it looks like it’s just thrown in there because it needs to be.

Going with the “land” theme, I like the two circles in #2-4 because to me they look like mountains in the distance or something.

I also like #6, but it’s got far too much blue. I suppose it would look okay depending on what the rest of the site will look like.

Good luck! Can’t wait for launch.

Good luck on this new site. I’m sure it will be successful if you’re running the show. Great job on the Daily Searchcast as it keeps me up to date on the myriad of search engine changes and improvements.

I think logo #4 is the cleanest and most simple of them all.

Regards,
Craig Cassata

And hi Danny, it was really great meeting you at Pubcon, I can’t wait until you get this site up and running!