Want Competitive Keyword Information? Just Subpoena Google!
Jul 6, 2007 at 8:02am ET by Barry Schwartz
Eric Goldman reports that Google has received a subpoena to turn over AdWords keyword purchase data that a company hopes will help it in a trademark case. Google plans to comply unless companies that bought the words “sports court” among others object to it formally.
Conner Sport Court is the company requesting that Google send it records of anyone who purchased “sports court,” along with cost-per-click “calculations,” estimated ad postiions and search volume trends (here, let us help with that last, no subpoena required) for that word and other related ones.
Conner hopes the information will help it win a case against Rhino Sports, which had an injunction against it from running ads against the phrase Sports Court. It did run ads, but said that happened through broad matching.
Google has been sending out emails to advertisers identified as placing bids on the terms in question, either directly or through broad match, informing them that Google will hand over campaign data unless it receives a formal objection.
This is a huge deal. Sport Court will now be obtaining highly competitive data from their competitors.
In fact, I spotted a thread about this but I thought it was a joke. This is no joke.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: AdWords, Google: Legal, Legal: Trademarks sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMNENTS
- Buy Advertising said " I've been experimenting with the merger of advertising and entertainment. I think that it can be bot"
- nickstamoulis said " Wow, this is very interesting, I was not aware of the the Google Books case at all, I will be sure t"
- nickstamoulis said " These are all very cool, my personal favorite 4th logo is the Ask.com layout, it is very creative!"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Singapore - July 2-3, 2009
- SMX São Paulo - August 4-5
- SMX East - October 5-7, 2009
- SMX Stockholm - 12-13 October, 2009
- SMX Mexico - November 11, 2009
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- How Large Offline Marketers Drive Superior Search Marketing Results - July 21, 2009
- Trademarks, Brand Terms and PPC Advertising: Updates You Must Know - July
22, 2009
- Attribution Management Buyers Guide - July 28, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Read/WriteWeb
- Performancing.com - Helping Bloggers Succeed
- Adventures in Search | Elisabeth Osmeloski
- Search Engine Land: News About Search Engines & Search Marketing
- Chris Pirillo
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
