Want Competitive Keyword Information? Just Subpoena Google!

Eric Goldman reports that Google has received a subpoena to turn over AdWords keyword purchase data that a company hopes will help it in a trademark case. Google plans to comply unless companies that bought the words “sports court” among others object to it formally.

Conner Sport Court is the company requesting that Google send it records of anyone who purchased “sports court,” along with cost-per-click “calculations,” estimated ad postiions and search volume trends (here, let us help with that last, no subpoena required) for that word and other related ones.

Conner hopes the information will help it win a case against Rhino Sports, which had an injunction against it from running ads against the phrase Sports Court. It did run ads, but said that happened through broad matching.

Google has been sending out emails to advertisers identified as placing bids on the terms in question, either directly or through broad match, informing them that Google will hand over campaign data unless it receives a formal objection.

This is a huge deal. Sport Court will now be obtaining highly competitive data from their competitors.

In fact, I spotted a thread about this but I thought it was a joke. This is no joke.

Related Topics: Channel: SEM | Google: AdWords | Google: Legal | Legal: Trademarks

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide