Want To Opt Out Of Behavioral Ads? AOL Says It Is Your Choice

AOL Will Let Consumers Opt Out of Targeted Ads from the Wall Street Journal reports that AOL will announce today a new tool that will enable AOL users to opt out of targeted or personalized ads. (NOTE: The AOL announcement is now live).

AOL has behavioral ad technology that stores consumer’s preferences and then tailors ads based on the sites’ users’ visits. AOL is expected to announce a system that will give these users the ability to opt out of those ads.

The Wall Street Journal says AOL most likely timed this announcement to pre-empt the Federal Trade Commission meeting tomorrow on “consumer-protection issues related to online advertising.”

Some more recent related articles on Internet privacy:

• Online Marketers Joining Internet Privacy Efforts from the New York Times
• Privacy Groups Propose Do-Not-Track List from Ad Age

See also related discussion on Techmeme.