AOL Will Let Consumers Opt Out of Targeted Ads from the Wall Street Journal reports that AOL will announce today a new tool that will enable AOL users to opt out of targeted or personalized ads. (NOTE: The AOL announcement is now live).
AOL has behavioral ad technology that stores consumer’s preferences and then tailors ads based on the sites’ users’ visits. AOL is expected to announce a system that will give these users the ability to opt out of those ads.
The Wall Street Journal says AOL most likely timed this announcement to pre-empt the Federal Trade Commission meeting tomorrow on “consumer-protection issues related to online advertising.”
Some more recent related articles on Internet privacy:
- Online Marketers Joining Internet Privacy Efforts from the New York Times
- Privacy Groups Propose Do-Not-Track List from Ad Age
See also related discussion on Techmeme.