The Forrester Blog published a small but interesting study on how you can improve your chances, by 50 times, of showing up at the top of the Google search results. Their tip? Utilize Google’s Universal Search by creating videos.
Not only does Forrester share statistics and analysis on how to improve your odds with videos, but they also share tips on how to improve your video’s chance at being the top video in Google web search.
Let’s first discuss the odds. The blog post showed that a video has a “11,000-to-1 chance of making it onto the first page of results.” If you compare that to web pages for the same keyword set, you only have a “500,000-to-1 chance” of getting on the first page. So for keywords that show video results in Google, you have a “50 times better chance of appearing on the first page of results than any given text page in the index,” reports Forrester.
How can you improve those odds? Well, use some of the tips Forrester gives on how to achieve that top spot for your video.
- Insert keywords into your video filenames.
- Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
- Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
- Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
- Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library.
For more details, you will want to check out the blog post at the Forrester Blog.