Washington Post buys search engine firm from the Washington Business Journal reports that The Washington Post bought a search engine marketing firm, CourseAdvisor.

CourseAdvisor is an online education site that helps pair up students’ skills with college and university programs nationwide. Washington Post is hopeful that CourseAdvisor can boost their traffic and ad revenue through search engine marketing strategies and other means.

Related Topics: SEM Industry: Acquisitions

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz