We Have A Search Engine Land Logo!


I’d like to thank again everyone who helped us narrow down the choices for a Search Engine Land logo. We came to a final decision, shown above. The feedback was incredibly helpful in getting to the final design. Here’s a bit more about why we went with it.

The top choice in the voting was for a logo that made use of the gears-as-hill metaphor. Gears? Search engines. You know, engines have gears! Hills? Search Engine Land. You know, a place, a land with rolling hills, where the herds of Yahoos and Googles and Lives and Asks and others all run in the wilderness.

I know, not everyone gets that at first glance. I know, search engines have chips, not gears. Still, we like it.

In fact, the third and fourth most favored logos also made use of the gears-as-hills concept. Add those votes together, and we took it as a sign people liked it.

No one seemed particularly happy that some of the logo choices made use of the word "Land" as almost an aside. Other logos made both words "Engine" and "Land" seem somehow less important than "Search." Our solution was to put them all on the same line.

That’s it! I know logos are tricky, and you can’t please everyone. But we like it, and we hope you’ll either love it too or grow to love it over time!

By the way, I can’t stress enough that the entire site will have an entirely different look when we formally launch on December 11. And no, it won’t be me doing it up using FrontPage! So please keep your minds open and your eyes peeled for a fresh, fast look we also think you’ll love.



Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and can be followed on Twitter here.

See more articles by Danny Sullivan >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the About Search Engine Land sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMNENTS

  • Buy Advertising said " I've been experimenting with the merger of advertising and entertainment. I think that it can be bot"
  • nickstamoulis said " Wow, this is very interesting, I was not aware of the the Google Books case at all, I will be sure t"
  • nickstamoulis said " These are all very cool, my personal favorite 4th logo is the Ask.com layout, it is very creative!"

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live