• cboulanger

    Thanks for this. A lot of the problem is the dated perception of what SEOs know, but I’m also really bothered by how many clients don’t understand that usability and CRO are factors in their SEO success.

  • Ithamar Fenerson

    Great article. I have ran into this issue in various forms all throughout my business life, whether as a construction contractor, or as a web design consultant. It seems that no one likes to appear ignorant and vulnerable, even when they are seeking help and advice, so a lot of time gets wasted because clients get caught up in trying to appear as if they already know all the answers to their problems. Very frustrating! Nice to know that I am not alone in my sentiments.

  • http://www.polepositionmarketing.com/ Stoney deGeyter

    I’m fully behind you on this. SEO no longer works without web marketing. The sooner businesses looking for “SEO” realize this the better off they will be.

  • http://www.polepositionmarketing.com/ Stoney deGeyter

    I’m fully behind you on this. SEO no longer works without web marketing. The sooner businesses looking for “SEO” realize this the better off they will be.

  • http://www.polepositionmarketing.com/ Stoney deGeyter

    We always try to give our clients an “out” from looking ignorant. We say “Test it. If we’re wrong, great… at least we know!” That way it’s us who appears like we may be wrong, not them.

    We have one client that totally gets this. They ran a test at our suggestion, but didn’t implement the test the way we thought. Their version tanked. They were super excited to at least know that their ideas are not always the best ones. They later ran our test and we killed it!

  • Ithamar Fenerson

    That’s good advice. Will definitely be testing that “test it” line with my clients!