Webcast: Balancing Paid & Free Search Listings

Mar 10, 2007 at 2:07pm ET by Danny Sullivan

A quick alert for our SearchCap newsletter readers and anyone who visits Search Engine Land. Next week, the Paid vs. Free Listings: Optimizing the Mix webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman.

The webcast happens Thursday, March 15 at 1pm Eastern (6pm GMT). Chris will cover how the often puzzling topic of how people should approach paid and free listings on search engines. Do you run paid listings if you have free results? Do you go for both in hopes of reinforcing a click somewhere? He’ll address issues like these and more.

The webcast is free for anyone to attend, through a sponsorship by iProspect. More info here, or go straight to registration here.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

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