Welcome To Search Engine Land!
It’s official. Search Engine Land has now formally launched. I know, I know
— we’ve been posting
for over a week here. But now our new design is (mostly) in place, so it’s time
to declare ourselves fully operational. For those who are interested, here’s
some more background about the site, our name, our look, our goals and content.
Why the name Search Engine Land? Hey, have you tried to find any free domain
names that use the words "search engine" in them lately? There aren’t a lot of
good ones left. But we needed those words — bulky as they are — as part of our
name to underscore that this site is firmly about search engines.
By search engines, I mean that we cover ways people search for information,
primarily through online search engines but also through the growing other
methods of seeking knowledge and answers.
That coverage includes the way sites are found on search engines, either
through natural search engine optimization methods or through search advertising
opportunities. The combination of these two areas is search engine marketing,
and it’s a key focus for us here.
Key focus, but not the only focus. We don’t intend to lose sight of the fact
that there’s a huge audience that wants to know how to search better. Our
coverage remit is to cover the tools and tips that will help you search better,
as well as watching over search marketing issues.
I also liked the name Search Engine Land because I used it back in 1997 as
the headline of an
did about how search engines were turning themselves into destinations.
The idea of search engines as places we visit always stuck with me. When I
saw the domain name was available, I immediately felt it was a good name to go
with. It offers many possibilities and meanings. In particular:
- Search Engine Land as a place in general, where you can keep up with
what’s happening in the search space.
- Search Engine Land as a community, where people can meet, talk, discuss
- Search Engine Land as an entire new world revolving around the important
tools of search engines, a world that continues to grow and be shaped, with
such a huge impact on society and our daily lives.
What you see so far is us covering the news aspect of Search Engine Land.
Throughout the day, the
Search Engine Land team will keep you updated on what’s happening across the
web in terms of search. We’ll reference original content from others, plus we’ll
be producing our own original content on topics of interest.
You can keep checking back throughout the day to keep up with the news, if
you want to. However, there are easier ways. We have a feed that will ping you
any time we post. We have a daily newsletter that will send you a recap of the
day’s news. We have a monthly newsletter that will recap an entire month. Plus
we have two other feeds as alternatives to those newsletters, if you simply hate
email. You’ll find all of these options listed on our
Search Engine Land Feeds &
Want to advertise? We’d love
to hear from you for
future opportunities. Our founding sponsorships have already sold out, and we
have some special thanks to those who stepped up to back the site before we even
I’ve covered content, but what about community? You can comment on any blog
post. However, in the next month or so, we expect to upgrade things so that it
is easier to comment and connect with others. I’ll fill you in more as that
develops. For the moment, just know that we’re working on it.
As for our design, Mike Rundle of
BusinessLogs has put together the look you now see on the site. So far, the
feedback has been pretty positive. We’d love to hear more, so feel free to
comment below. I asked Mike to get us a fast, clean look, and I personally love
what he’s done.
Just a heads up that we have some more tweaks we’re still making. There are
some additional links to archived articles that will be coming along and other
things we’ll be tidying up. If someone comments about something we’re working
on, I’ll respond that it is on the list. Questions about anything else? Fire
That’s about it. Once again, welcome to Search Engine Land. We’re all jazzed
to be serving you with search news going forward!
(Some images used under license from Shutterstock.com.)
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