Welcome To Search Engine Land!

It’s official. Search Engine Land has now formally launched. I know, I know – we’ve been posting for over a week here. But now our new design is (mostly) in place, so it’s time to declare ourselves fully operational. For those who are interested, here’s some more background about the site, our name, our look, our goals and content.

Why the name Search Engine Land? Hey, have you tried to find any free domain names that use the words "search engine" in them lately? There aren’t a lot of good ones left. But we needed those words — bulky as they are — as part of our name to underscore that this site is firmly about search engines.

By search engines, I mean that we cover ways people search for information, primarily through online search engines but also through the growing other methods of seeking knowledge and answers.

That coverage includes the way sites are found on search engines, either through natural search engine optimization methods or through search advertising opportunities. The combination of these two areas is search engine marketing, and it’s a key focus for us here.

Key focus, but not the only focus. We don’t intend to lose sight of the fact that there’s a huge audience that wants to know how to search better. Our coverage remit is to cover the tools and tips that will help you search better, as well as watching over search marketing issues.

I also liked the name Search Engine Land because I used it back in 1997 as the headline of an article I did about how search engines were turning themselves into destinations.

The idea of search engines as places we visit always stuck with me. When I saw the domain name was available, I immediately felt it was a good name to go with. It offers many possibilities and meanings. In particular:

  • Search Engine Land as a place in general, where you can keep up with what’s happening in the search space.
  • Search Engine Land as a community, where people can meet, talk, discuss and network.
  • Search Engine Land as an entire new world revolving around the important tools of search engines, a world that continues to grow and be shaped, with such a huge impact on society and our daily lives.

What you see so far is us covering the news aspect of Search Engine Land. Throughout the day, the Search Engine Land team will keep you updated on what’s happening across the web in terms of search. We’ll reference original content from others, plus we’ll be producing our own original content on topics of interest.

You can keep checking back throughout the day to keep up with the news, if you want to. However, there are easier ways. We have a feed that will ping you any time we post. We have a daily newsletter that will send you a recap of the day’s news. We have a monthly newsletter that will recap an entire month. Plus we have two other feeds as alternatives to those newsletters, if you simply hate email. You’ll find all of these options listed on our Search Engine Land Feeds & Newsletters page.

Want to advertise? We’d love to hear from you for future opportunities. Our founding sponsorships have already sold out, and we have some special thanks to those who stepped up to back the site before we even had traffic:

I’ve covered content, but what about community? You can comment on any blog post. However, in the next month or so, we expect to upgrade things so that it is easier to comment and connect with others. I’ll fill you in more as that develops. For the moment, just know that we’re working on it.

As for our design, Mike Rundle of BusinessLogs has put together the look you now see on the site. So far, the feedback has been pretty positive. We’d love to hear more, so feel free to comment below. I asked Mike to get us a fast, clean look, and I personally love what he’s done.

Just a heads up that we have some more tweaks we’re still making. There are some additional links to archived articles that will be coming along and other things we’ll be tidying up. If someone comments about something we’re working on, I’ll respond that it is on the list. Questions about anything else? Fire away!

That’s about it. Once again, welcome to Search Engine Land. We’re all jazzed to be serving you with search news going forward!

Related Topics: About Search Engine Land | Channel: Other


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


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  • http://www.joostdevalk.nl/blog/ Joost de Valk

    Looks great! Only thing i don’t like is the white border around the sponsors… Doesn’t seem to blend in right… Good luck on working on the site, I trust you and your partners will keep the already high levels of the last week :)

  • http://www.rentvine.com/blog/ Dave Dugdale

    That’s one of the longest blog rolls I have ever seen. :)

  • http://mimasm.com Chris Dohman

    Looks great Danny and friends. Your news has been filling up my Google Reader since day one.

    I also noticed that monster blogroll earlier and had to have a little fun with it in a post I made.

    I can’t wait to see SEL evolve into another Sullivan powerhouse. Cheers!

  • http://www.1st-sem.co.uk Dave Offen

    Good to see the finalised design. Looks great. Love the logo. It’s great to be in right at the beginning of what will turn out to be one of the very top search resources. Cheers Danny.

  • http://www.weirdasianews.com Brent Csutoras

    Congrats.. The new look is very nice and easy to view. Looking forward to alot of good things to come from this new site so don’t let us down.

    Pressure is on.. go go go..

  • http://www.seroundtable.com rustybrick

    The name is kinda growing on me now. I was not a huge fan. But it is kinda growing on me, since the content is so great (kidding).

  • http://brianmseo.blogspot.com Brian M

    Looks fantastic! Will there be a forum in addition to the blog?

    Keep up the great work!

    Brian M

  • http://blog.outer-court.com Philipp Lenssen

    I like the name Search Engine Land — it’s a friendly and easy to remember name. Lovely design, too. Congrats on the move!

  • http://the-blog-life.blogspot.com pittfall


    You have assembled a great staff of professionals. No worries about the name, it sticks. The design is good, nice and clean.

    Keep up the good work, I hope to see you all in June in Seattle.

  • http://search-engines-web.com/ இ Search Engines WEB

    Another ACRONYM for SEOs to use in Blogs

    First ‘SEW’ (not THIS SEW)…now, ‘SEL’

    Welcome for the OTHER SEW

  • http://newsletter.blizzardinternet.com Carrie Hill

    Congrats Danny et. al!
    I’m a lurker on most SEO/SEM sites but wanted to let you know how excited I am to have a new venue to learn from!

    Keep up the great work!

  • http://natala.blogspot.com Natala Menezes

    Congrats on the launch!! Love the colors and the logo :) LMK when SEL starts having a vistors visa program ;-)

  • http://www.fusednation.com Marketing Guy

    The new design is looking good – best of luck with the new venture.


  • http://www.redcardinal.ie RedCardinal

    Nice clean theme.

    Looking forward to visiting often and learning a lot.

    Cheers :)

  • http://www.algoholic.com algoholic

    Good Luck! The fresh start looks promising!

  • http://www.michaelvisser.com.au Michael Visser

    Looking great, excited to see what you lot can produce to wonder the SEO community.

  • http://joeduck.wordpress.com JoeDuck

    Congratulations and great to see the site fully operational. Now I’m looking forward to solving ALL my SEO issues thanks to the fine team you have assembled for the new site.

    Also, may I be the first? to put in a vote for a Stonehenge SEO Conference next spring.

  • http://www.fontayne.com Bonnie

    Congratulations to Danny, Chris, Barry and all the gang. Am looking forward to continue seeing my gurus!

    Best of luck!

    Bonnie Fernald Fontayne
    The Fontayne Group – Florida

  • Bill Lee

    Since the ‘Net is international, why not explain
    what the Eastern Time means (from GMT/UTC)
    and summer or winter if that means anything to
    countries closer to 0 latitude.

    This should be interesting and it looks good in
    Blynx browser too.

  • justablink

    Congratulations on the new site – good domain names are easy to remember, regardless of weight. Good luck!

  • http://www.photographycorner.com/blog thebassman

    Belated congrats on officially going live! :)

  • http://www.tophatsolutions.ie tophatsolutions

    The new look is very nice and easy to view. Im looking forward to what you have in store next

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