Lee Odden wrote Word Visualization on Search Marketing Blogs, where he used a tool named Wordle to show what the search blogs are actually talking about. Wordle forms a tag cloud of the most used words and phrases on a particular blog. The neat part is that Wordle allows you to select different fonts, layouts, and color schemes.
So what are we talking about?
Here is Wordle on the Google Blog:
Lee has gone through 10 well-known search blogs and has done this for each one. It makes for a quick and fun read.