• highrockstudios

    Good title, disappointing content. Hoping for further insight, I checked out Blizzard’s website. I’m not a troll, and I don’t want to be considered inappropriate, but consider paying a professional firm a good 10K for a redesign. Usability studies put web design quality in the top 5 criteria for a determining a web-based company’s credibility. I saw your article in my inbox and it was the only one I clicked on. I was so hopeful, given the title, that I went to your website hoping something there would elaborate further….end result, credibility lost on all fronts.

  • http://www.blizzardinternet.com Carrie Hill

    ahhh – the cobbler’s kids are never shod…..

    I 100% agree our site needs a redesign – and its in process. After 10+ years in business there is a TON of content to weed through but we have a tentative launch date of Q2 of 2010.

    Thanks for your comments – if you can offer further insight into what this article needed I’d appreciate it….

    Thanks,
    Carrie

  • http://www.blizzardinternet.com Carrie Hill

    Here’s a great post from Adam Singer over at TopRankBlog.com that gives great information on KPI vs objectives and some KPIs to look at in your analytics package.

    http://www.toprankblog.com/2010/02/web-analytics-reporting/

    Great stuff!

    ~Carrie