What Does Search Activity Say About The Election?

With less than a week to go until U.S. voters choose a new president, Yahoo is sharing what it knows about White House-related search activity. Here are some highlights from Yahoo’s blog post today, which taps into data from Yahoo Buzz:

  • During the past week, Barack Obama has been the subject of more than twice as many queries as John McCain.
  • A week ago, there were six times as many searches about Cindy McCain compared to Michelle Obama.
  • Geographically, on a queries per capita basis, John McCain is getting most of his search interest from Washington, DC, New Jersey, North Carolina, Ohio, and others. Barack Obama, on the other hand, is a hot search topic in Washington, DC, Georgia, Florida, Virginia, and others.

Yahoo also compared the search volume of the two presidential candidates head-to-head in five key states:

search volume comparison

Perhaps best of all, Yahoo says it’s seeing a “surge in look-ups for information pertaining to voter registration.”

Related Topics: Channel: Strategy | Stats: Search Behavior | Yahoo: Buzz | Yahoo: Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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