With less than a week to go until U.S. voters choose a new president, Yahoo is sharing what it knows about White House-related search activity. Here are some highlights from Yahoo’s blog post today, which taps into data from Yahoo Buzz:

• During the past week, Barack Obama has been the subject of more than twice as many queries as John McCain.
• A week ago, there were six times as many searches about Cindy McCain compared to Michelle Obama.
• Geographically, on a queries per capita basis, John McCain is getting most of his search interest from Washington, DC, New Jersey, North Carolina, Ohio, and others. Barack Obama, on the other hand, is a hot search topic in Washington, DC, Georgia, Florida, Virginia, and others.

Yahoo also compared the search volume of the two presidential candidates head-to-head in five key states:

Perhaps best of all, Yahoo says it’s seeing a “surge in look-ups for information pertaining to voter registration.”

Related Topics: Channel: Strategy | Stats: Search Behavior | Yahoo: Buzz | Yahoo: Search

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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