• http://twitter.com/ScottyMack Scott McKirahan

    I almost never read these type of articles anymore; they have been done to death. Something made me read this one, though, and I must say that it was excellent. Not only did you describe the “what” but included the “why,” which, to me, is always more important than the “what.”

    Well done!

  • http://twitter.com/ChrisGedge Chris Gedge

    Matt Cutts officially stated while ago that links from PR sites like PRweb do not count towards rankings.

    Also you have posted 12 link tactics that no longer work and 1 that does :(

  • http://www.facebook.com/chrissylvester10 Criss Sylvester

    Your given reasons of “Why not use this type of link” is highly appreciated. But in my opinion, the above methods are still in used by most of the SEO’s and they are ranking top on the search engines.

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    You picked-up on the truism that formula link building tactics are on the outs. 

  • Martin Murray

    Excellent post. Very comprehensive. 

  • http://twitter.com/nealcabage Neal Cabage

    So … how long until guest blogging no longer works, since that’s the obvious SEO frontier you and others (SEOMoz) are now advocating?  Perhaps in the not-too-distant-future, profile pages and captions below articles will no longer counter either.  Then what?  :)

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    Push tactics are a lot easier to execute than building an audience and relationships. Agencies can put push marketingSEO methods into a three ring binder and tell employees, “Do this.” It’s easier to show clients or bosses the work you’ve done too. But that type of SEO is diminished and waning. Just look at Penguin and Panda. The trend away from push in favor of pull is clear.

  • http://www.shoppingbasketsplus.com Randy Pickard

    It is a shame that the strategy of link hoarding became do widespread a few years ago. Back in the day, sites were much more generous about including links. The theory that “build it and they will come” is thoroughly dated. The process of link building has gotten dramatically more challenging even when you create good content.

  • http://twitter.com/sharithurow sharithurow

    Hi Tom-

    I think you did an outstanding job. How long did it take to write this article?

    My 2 cents: consider the link placement. Is it a part of a boilerplate/template or is it part of genuine content, where search engines calculate a document’s content fingerprint? 

    Even the boilerplate trickery (varying its content as not to get “caught”) defeats the purpose of a boilerplate element. It confuses users because their mental models are disrupted on a seeming reliable place for a link and its label. And now the site appears less trustworthy

    I approach link development the same way I did before Google was born: if it is a genuinely natural and helpful place for a link, then I’ll send a link request. If my client has a genuine press release? I don’t care that search engines don’t count or devalue press release distribution sites because the intention is a press release, not necessarily a link development “thing.”

    In other words, there is such thing as “natural” link development. It’s pretty hard to define and to explain. 

    I can’t imagine the difficulties the folks at search-engine companies face to validate the aboutness of web documents with so much “gaming” going on.

  • http://twitter.com/SEOdub Chris Rodgers

    Thanks for your post, I agree most these SEO tactics are on the outs.  Overall penguin and panda have made SEO’s take a hard look at how they use their resources, and which tactics they choose to continue to use.  I know more than one agency that has had to shift gears and invest in web and content development to stay ahead of the trend.  SEO has changed, it’s gotten harder.. but this change will ultimately improve the web for everyone.

  • http://twitter.com/rankingsignals Ranking Signals

    This was a great post. That said, all of the blogs I read on link building – including some that I write – over complicate what is ultimately simple. Let’s bring candor to the forefront of SEO. Where’s Jack Welch these days? Maybe we can get him to weigh in on SEO? ;-)

  • http://www.authoritybuzz.com/ Authority Buzz

    Solid link building advice Tom, especially the anchor text section. What about tiered link building?

  • http://twitter.com/pandiyarajan Pandiyarajan

    Can anyone tell whether the sitewide footer link comes from the client websites are good or bad

  • http://ridho.me Ridho Putradi S’Gara

    As long as the links are relevant and valuable for the visitors. Bad links are when it built only for SEO purposes.

  • http://twitter.com/DiviFernando Divi Fernando

    Tom, I liked the way you have put this rather common topic into a smart and interesting read.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I know most directories are junk these days, but industry associations and local organizations are still great sites to get your business on. They are highly relevant and usually very trusted by the search engines. I think they are especially useful for new sites that are just beginning their link building. You don’t want to build too many too fast but they are a good place to start.

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    I agree

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    To be fair, Matt said only that they are thinking about it. I also agree it’s good to learn from mistakes and watch your analytics, rankings, feedback, etc. Let me add to your list, make a risk assessment. While it’s good to learn from mistakes, you do not want to take down your company’s non-paid search traffic in the process.

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    Thanks Scott. 

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    Hi Neal. I’m not as hot on guest posting as you might think. While it’s popular now, I find a lot of guest posting practices counter productive. For one, I never respond to unsolicited requests from people I do not know. I think most sites can get better mileage for their efforts by posting great content on their own sites combined with a strong audience development program that includes outreach and networking. 

  • http://www.facebook.com/vinod.duvasi Vinod Duvasi


  • http://www.facebook.com/vinod.duvasi Vinod Duvasi

    Thomas, Great post. The best part anchor text section.
    I agree with Nick ” I think they are especially useful for new sites that are just
    beginning their link building. You don’t want to build too many too fast
     but they are a good place to start.”
    Keep the good work on.

  • http://twitter.com/dibbt Kevin Dibb

    The #1 way to get high SEO is content.  Other things help, some things hurt, but content, content, content is what will help your site.

  • http://twitter.com/egoelectric Electric ego

    Not so good article as is being made out to be. Search engines are not the God of everything on the web. They will not like this, not like that so and so. If Google stopped liking everything, their pagerank technology would have been long dead.

  • http://twitter.com/mothevasuseo Mothe Vasu

    Thank you for  post , we never know what links works for a website unless you have tried it. Getting links varies from website to website  

  • w3origin

    Thanks, i was really needy for this article.

  • http://twitter.com/chuck Chuck

    Great article…great explanation of links and what’s good or bad.  I think its extremely important to keep in mind the industry of the website you are building links for.  Some things that don’t work for someone in health and wellness may work well for someone in entertainment.

  • http://www.facebook.com/people/Eldon-Rv/100001614990899 Eldon Rv

    I have more of a question than a comment (so I guess my comment would be that you seem to be a trustable authority on this stuff… ggg) Is it good, or bad, when you find weird store domains linking to your e-com pages (IE- amazon, fyxm, checkreducedgearstore.info, xsmicro.com, nexusrv.com, etc.)

  • http://www.facebook.com/people/Eldon-Rv/100001614990899 Eldon Rv

    Oh, and btw, what I am seeing in the comments below re-enforces what we learned in broadcast media: CONTENT is KING.