What Influences Online Searches?

Aug 20, 2007 at 9:25am ET by Barry Schwartz

Results from a new iProspect survey, Offline Channel Influence on Online Search Behavior Study, found that offline channels prompt two-thirds of online searches.

Of those surveyed, 37% said a television ad encouraged them to conduct a search, 36% said word-of-mouth initiated a search, 30% said a print ad, 20% said a physical store’s location and 17% said a radio ad.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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