• Kaleena Lawless

    Great article and very true. The web as a whole is nothing without its content.

    However, Stephen Colbert would take serious issue with all of your bear references. : /

  • http://www.facebook.com/arvin.buising Arvin Buising

    This is probably a very good article but I find it hard to read long lines. Is the CSS on the site messed up?

  • http://twitter.com/winlocal WinLocal GmbH

    This is a very nice article, Rick. It’s not easy to describe the secret sauce of great content, as it is indeed relative. But I think your bullet points on how it is used is extremely helpful for businesses in order to understand why great content should be written and to define goals. Well done :-)

  • http://newmediamike.com Mike Allan

    Good article, and unfortunately a necessary one. I am starting to dislike the term “Search Engine Optimization”. We should be creating content first and foremost for the customers of our clients, NOT the search engines. What we need to do though is make the content findable and indexable by the search engines, but IMHO this is secondary to the user experience of mapping the searcher’s (client’s potential customer) intent with the content on the site.

  • Lyndon NA

    I simply don’t understand why “great content” is such a mystery to so many.
    It’s hardly rocket science.

    Most folk use the internet.
    They know what they like and what they don’t.
    Spending merely a minute or two should be sufficient for people to be able to identify the “why” … and from there, the “how”.

    Value.

    That simple.
    If your content doesn’t hold value for the reader, then it isn’t great content.

    Value?
    That means the reader must consider the content as being “worthy of their time”, “worth reading”, “worth recommending” etc. etc. etc.

    To achieve that, you just have to hit certain points.

    - Nothing complicated.
    - Information or appeal.
    - Empathy or insight.
    - Answers or evocation.
    - Solutions or provocation.
    - Data or emotion.
    etc.

    It has to meet the needs, and should exceed the expectation of the audience.
    It should be “more” in every sense that what others are providing.
    It should be readable and comprehensible.
    It should be “usable” and beneficial.
    Ideally, it should be memorable.

    This is of course a “base recipe” – the end results will vary upon audience and sector etc. A “great” bit of car maintenance content is going to be largely different to a “great” product listing.
    But the same points are there, every time.
    All you have to do is understand the audience, their intent and their need – then match it.

    I have to disagree with…
    “… Just understand that search engines, like people, really like great content. …”

    It simply doesn’t work.
    You can have the best content in the world, on the best looknig site, with the best user experience, on the fastest site, with semantic markup and fully optimised on-page factors – Google will not put you on the 1st page.

    It would be fantastic if that were true – but unfortunately it isn’t.

    After creating the great content, you have to do some great marketing/promotion too :D

  • http://ctrl.pragma-tech.com/ Ramy Ghaly

    This is a great article depict the secret sauce behind interesting and informative content. Content enrichment is key to great content as it give the ability to the reader to discover more with rich content data and more.

    What if you can automate the process?

    a) SEO: Adding Meta Data, can be used to ensure your blog gets the best search traffic possible. suggests a list of the most important Meta keywords identified in the text, along with a short concise Meta description.
    b) Story Highlights: Adding Summary, enables users to get a general view of the post content.
    c) User Experience: Adding Related content at the end of your post, is not only a great way to enrich your viewer’s experience on your website by leading them directly to relevant content, but it can also boost search traffic.

    discover how you can make your content awesome -http://www.ctrl-search.com/blog/

  • http://twitter.com/theseoprofessor SEO Professor

    Great post. So many SME’s out there would do well to try to emulate what some of the big brands do well, that is create great content.Good content is a great leveller and can help smaller businesses compete when done well.