What Is The Mountain Of Butterflies? Google Doodle Marks 41st Anniversary Of The Natural Phenomenon

In 1975, a team of Canadian zoologist found millions of monarch butterflies that had migrated to the eastern part of Mexico's Sierra Madre Mountains.

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Google doodle 41st anniversary of the mountain of butterflies

For its first Doodle of the year, Google is celebrating the 41st anniversary of the discovery of “The Mountain of Butterflies,” when a research team located millions of Monarch butterflies that had migrated to Mexico’s easternmost Sierra Madre Mountains.

According to the Google Doodle Blog, a group of Canadian zoologist led by Fred Urquhart in 1975 “unlocked one of nature’s most beautiful mysteries: the overwintering of the monarch butterfly” after a decades-long search involving thousands of volunteers and spanning an entire continent.

[blockquote cite = “Google Doodle Blog”]“They swirled through the air like autumn leaves,” said Urquhart after his first visit, “carpet[ing] the ground in their flaming myriads on the Mexican mountainside.”[/blockquote]

Designed by Doodler Kevin Laughlin, the logo leads to a search for “what is the mountain of butterflies” and can be shared on social channels or via email.

The Doodle has a limited reach, only posted on Google home pages for the US, Mexico, parts of South America and Europe, along with a few other countries, including Kenya, Malaysia, Japan and Iceland.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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