• http://www.infatex.com Mikhail Tuknov

    I think you should list a backup solutions in your post!

  • http://www.search-usability.com/ Shari Thurow

    Hi Mikhail-

    There are minimal back-up solutions for a substandard information architecture. The best and only real solution is to fix the website, fix the architecture.

    Wayfinders and guides are one solution, if they are done effectively. But that is an entirely different article. I’ll write about that topic…thank you for inspiring it!

    Another solution is to go back into your blog or website and add related links, starting with your most important pages.

    As for 301s and other messes (as in Eric’s example), that’s difficult to fix. That solution is a slow one. People have to decide if they wish to implement the 301 redirects If not, then they have to go back to the previous “linkers” and ask them to link to the revised URL.

  • http://saidulhassan.com SaidulHassan

    Well, I’m a low profile SEO currently maintaining only 56 AU SMB sites. Keeping server backup and HTTrack have always saved my day.

  • http://www.ericward.com Eric Ward

    Shari – I remember the marketing team called me frantically wondering what happened to all their traffic. I looked at their site and could see right away the old cold fusion URLs were now something different. They were baffled. One of the more memorable moments I’ve had and a tough thing to explain to them how IT’s change of content delivery platforms not only rendered every inbound link dead, and that it could have all been avoided if any of them had communicated with each other or me before the changeover. Years of link equity gone in a blink.

  • http://seogrouch.wordpress.com S.G.

    SEOGrouch does not have an SEO archive plan because SEO is an unethical business practice. Design good websites. Create good content. Then, if your stuff don’t stink you’ll do okay. Game the system by having an archive plan? That’s unethical.

    His Majesty has written.

  • http://www.search-usability.com/ Shari Thurow

    Hello Grouch-

    Interesting. If you believe that “SEO is an unethical business,” then why give yourself a moniker with the abbreviation “SEO” in it?

    I think that it is a gross overgeneralization to consider archiving an “unethical” practice. The librarians and other archivists in the world are hardly “unethical” by any stretch of the imagination.

    I would challenge anyone to take me to task on my SEO ethics. :-)

    My 2 cents.

  • http://www.seotrainingnw.com ColleenWright

    I had a similar situation arise when the hosting company was not backing up the database for a blog and it became corrupted. Not only did we lose the correct URLs, we lost the actual data because they had no good archiving of data or backups to speak of.

    One way I was able to recreate what was lost was to quickly capture the data using the “site:” function in Google. I was able to retrieve much of the lost data before the pages were re-indexed and information was lost forever. This might work but probably is better for smaller sites because it takes a lot of time to capture this lost data. Also, what about the Wayback Machine http://www.archive.org/web/web.php? I was able to capture lost data for a client that way also.

    Thank you for helping me think about this more, it is definitely a critical component!