• Molly

    Great article. Video testimonials are a great way to connect with your customers as they show prospects that you have real customers willing to vouch for the quality products you provide. These are more likely to convince customers over a written testimony.

    Thanks for sharing!

  • http://szetela.me David Szetela

    Great article as usual, Scott. It’s surprising to me that so many companies don’t even describe their management team and employees on their About Us page.

    Someone once told me that omitting personality was intended to reduce risk that staff would be poached by competitors. Successful companies will find the benefits outweigh the risks.

  • http://www.twitter.com/clairehs clairehs

    I completely agree with making the people behind the organisation more accessible and more open to communicating with prospects and potential customers. Even if this does raise problems like risking staff being poached by competitors- I’d say that if that was going to happen it would happen anyway (probably using LinkedIn!) so agree with David that the benefits outweigh the risks.

    However, I have come up against the argument of making it too easy for cold callers to hound decision makers if contact details are too readily available on the website in this way; how would you address that issue please Scott?


  • Scott Brinker

    Thanks, Molly, David, Claire.

    Claire — I agree there is risk of being “hounded” and spammed when you put yourself out in the world. To some degree, filtering technology can help — as the can the skills of a masterful personal assistant. And is that additional risk worth it if it helps bring you a significant increase in business? In this ever socially visibile era of the web, I think it is.