• Jeff Lotz

    Love the article, great job Benny. We always recommend ppc domination for the clients business brand names and receive the same resistance. Crazy not to own-it. Your ads will have a higher quality score than your competition making the actual ppc down right cheap and with decent call to actions the new customer conversions are sweet spot nice. Make it happen.

  • http://twitter.com/funkydigichris Chris Barnard

    It’s a great article on a subject that all online personnel need to discuss with their executives at a point. I would say that I think industry, competition and budgets have to come into the equation as if you have a very small budget for your paid search, targeting keywords that you can convert in natural search would not be sensible.

  • http://twitter.com/Mel66 Melissa Mackey

    Great article and analysis! Another reason to bid on your own trademarks is to keep competitors from stealing your traffic. Even with trademark restrictions, this still happens.