Comments on: What Yahoo’s Panama Update Means For Searchers http://searchengineland.com/what-yahoos-panama-update-means-for-searchers-10454 Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Sat, 26 May 2012 05:42:00 -0400 hourly 1 http://wordpress.org/?v=3.2.1 By: aimclear http://searchengineland.com/what-yahoos-panama-update-means-for-searchers-10454/comment-page-1#comment-993 aimclear Wed, 07 Feb 2007 12:37:47 +0000 http://searchengineland.com/beta/what-yahoos-panama-update-means-for-searchers-10454.php#comment-993 Respectfully, this amounts to Yahoo raising their prices. Yahoo PPC (Overture Legacy) has always been a good value compared to other paid channels. aimClear’s search marketing clients have always reaped PPC traffic and conversion results which are competitive with Google at a significantly lower price. Keeping in mind the ultimate and noble goal of increased SERP relevancy for engine users, this still amounts to a price-increase-play towards Y’s objective of bringing paid placement revenue more on par with Google. You can’t hate Y for that. Yahoo paid search has been and will remain an effective channel for marketers. It’s just not so much of a bargain anymore. Respectfully, this amounts to Yahoo raising their prices.

Yahoo PPC (Overture Legacy) has always been a good value compared to other paid channels. aimClear’s search marketing clients have always reaped PPC traffic and conversion results which are competitive with Google at a significantly lower price.

Keeping in mind the ultimate and noble goal of increased SERP relevancy for engine users, this still amounts to a price-increase-play towards Y’s objective of bringing paid placement revenue more on par with Google. You can’t hate Y for that. Yahoo paid search has been and will remain an effective channel for marketers. It’s just not so much of a bargain anymore.

]]> By: LongBeachSEM http://searchengineland.com/what-yahoos-panama-update-means-for-searchers-10454/comment-page-1#comment-992 LongBeachSEM Tue, 06 Feb 2007 17:57:22 +0000 http://searchengineland.com/beta/what-yahoos-panama-update-means-for-searchers-10454.php#comment-992 I am very happy to see this happen. Relevancy for the searcher is paramount, and with that as a goal, advertisers benefit accordingly. The prior Yahoo! formula quite often put not so relevant ads above me simply because they were willing to spend more - yet my ad copy and landing page were indeed ultimately more relevant and useful to the searcher. I am very happy to see this happen. Relevancy for the searcher is paramount, and with that as a goal, advertisers benefit accordingly. The prior Yahoo! formula quite often put not so relevant ads above me simply because they were willing to spend more – yet my ad copy and landing page were indeed ultimately more relevant and useful to the searcher.

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