What You Can Expect at SMX Social Media Marketing – Conference Sneak Peek
For marketers, social media is the “new” normal. With Facebook surpassing a billion users, Twitter influencing brand perception and social change, and viral YouTube videos generating phenomenal buzz (positive and negative), marketing via social media is a must for brands and businesses, large and small.
We designed SMX Social Media Marketing to help you understand, navigate and leverage the richly varied, but sometimes confusing channels that make up the social online universe. Sessions focus on best practices, tactics, tips and success stories from some of the most effective social media marketers and brand managers in the world. We’ll also glean learnings from social media campaigns that went astray. Sometimes catastrophically.
We’ve expanded SMX Social Media Marketing and moved to lively Las Vegas on December 5-6, 2012. And don’t worry – what happens in Las Vegas doesn’t need to stay there. All of the great tactics and tips you’ll learn are yours to use immediately to take your social media marketing efforts to the next level.
Here’s a preview:
Getting The Most From Earned Media
Social media is most effective when you earn the trust of fans, followers and customers. That trust goes a long way toward garnering “likes” and recommendations, positive blog posts and reviews, retweets, pins… all of the ways people share the things they find valuable on social media. Our Earned Media Track features sessions focused on gaining both trust and advocacy from your online audience. Check out these sessions:
- Tactics To Increase Facebook Reach & Engagement
- Traffic Boosting Twitter Tactics
- Social Sites You Shouldn’t Overlook
- Blow Me Away Blogging
Each session features speakers from brands who regularly engage with customers and increase reach and loyalty, as well as social media specialists who will share the “investment strategies” they use to get the greatest return on earned social media.
Social Media Advertising
Successful social media advertising requires mastery of both new and time-tested fundamentals. Social media platforms offer sophisticated and often unique targeting options; you’ll learn optimal uses of each at SMX Social Media Marketing. You’ll also learn how to best craft your ads, calls to action and conversion tactics to maximize ROI.
Social media is also a crucial aspect of customer service, allowing organizations to respond quickly to issues, defuse potential crises and even create “personalities” for large companies that have traditionally been regarded as impersonal edifices.
In our Paid Media & Customer Track, speakers will show you the best approaches for:
- Maximizing Your Impact With Twitter Ads
- Decoding Facebook Ads: Strategies & Tactics For The New Ad Environment
- Customer Acquisition Through Social Media
- Customer Service Through Social Media
Proving The Value Of Social Media
Many decision makers (translation: bosses or clients who hold the purse strings) don’t fully grasp the benefits of social media, making it difficult to justify spending precious dollars or allocating resources.
But recently, there’s been a lot of work done to demonstrate how and when social media directly contributes to the bottom line. Challenged with securing budget or proving the value of your social media campaigns? Don’t miss our Content & Commerce Track. Speakers will offer case studies and tested tactics you can apply to winning investment for your social media efforts:
- Making The Sale Through Social Ecommerce Sites
- Measuring Success: From Reach To ROI
- Getting Ahead With Google+
Let’s Get Technical: Getting The Job Done Right
In our Technical Track, speakers will focus on nuts-and-bolts issues that you really can’t afford to overlook:
This track is particularly valuable for social media practitioners who are great with personal engagement, but may not have the technical chops of their peers working in other online marketing areas like paid search or search engine optimization.
Social media is all about making friends and influencing people, so our keynotes connect you with two of the most influential leaders in the social media marketing arena:
Twitter Talks: How To Win Friends & Not Be Unfollowed By People (Or Worse). Twitter can drive an incredible amount of traffic and clicks – but the challenge is knowing and avoiding spammy content, otherwise you risk losing followers or worse. Del Harvey, who leads Trust & Safety at Twitter, will cover the finer points of twitterquette in her keynote conversation.
Keynote Conversation: Vic Gundotra, Senior VP of Engineering, Google+. Google+ continues to grab headlines, roll out new features and increase its impact on social search. Vic Gundotra, the head of Google’s social efforts, will detail the company’s progress thus far, and provide us with a peek a what’s coming.
SMX Social Media Marketing is taking place at the critically acclaimed ARIA Resort & Casino, an awe-inspiring AAA Five-Diamond destination. ARIA’s guest rooms feature panoramic floor-to-ceiling windows offering magnificent views of the Las Vegas skyline. And at a special conference rate of $159, why not add a day or two for some R&R!
An Outstanding Value
In addition to the exceptional conference program, you’ll enjoy great lunches, networking receptions and free internet access in your ARIA guest room and conference session rooms.
Take advantage of early bird rates and you’ll pay just $1395 for an All Access pass, a $300 savings off our on-site rates.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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