“What’s Open” The First Android App?

ValleyWag speculates that a local search startup called “What’s Open” has written the first Android application. The site has some screenshots, which suggest a fairly familiar local search tool, with a map and some social networking features. The differentiator is likely — as the name suggests — data about what local stores and businesses are open.

This data, likely gleaned from public “store hours” information, will eventually be widely disseminated on local sites throughout the Internet. But what’s more interesting to contemplate is that a wave of companies or startups could build Android applications, which either might help reinvent them or give them life they wouldn’t have had on the desktop.

For example, What’s Open (assuming I’m correct about the offering) might not gain any traction on the desktop vs. established local search sites (i.e., Yahoo Local, Google Maps, IYPs) and local social networking sites (e.g., Yelp). Yet it might seem, or be, completely novel in a mobile context and thus gain adoption.

All of this, of course, depends on the overall success of the Android platform itself. But the fact of this alleged “first application” suggests that there will be more to follow before the phones themselves make it into the market.

Postscript: Here’s a related piece from CNET that argues “Google will have to do more” to woo mobile application developers to write applications for the platform, which is the point of Andriod, of course. Many of them fear that Android will become “just another platform they have to support.”

Related Topics: Channel: Mobile | Google: Mobile

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide