• http://www.solaswebdesign.net Miriam

    Dear Matt,
    I wanted to say I’m THRILLED Search Engine Land is adding this column.

    Because I work with small businesses, about 60% of the time I spend reading most forums/blogs about SEO and Marketing, I come away saying, “these guys’ clients must really be well-funded,” and struggling to find some way to apply their wisdom to my own field for the benefit of my clients.

    I’ve had to insist to disbelieving marketers/SEOs that most of the clients who approach us for web work have never even heard of SEO. We’ve even had prospective clients act as though we must be pulling their legs in terms of what people do to get those top rankings, traffic and sales.

    Education is incredibly important to me, and I am simply delighted to think that the wonderful, wise folks at SEL will be devoting some time to this area. I know I will learn a lot!
    Kind Regards,

  • http://www.lonelymarketer.com Patrick Schaber

    Matt, This is great! I can’t think of a better person to write this article. I’ll look forward to it and let my readers know to look out for your posts.

  • Matt McGee

    Thanks for the kind words, Miriam and Patrick. I’m glad to see there’s interest in the small angle, and I’m looking forward to writing more. And I’m serious about that questions/ideas by e-mail part — don’t be afraid to speak up. :-)

  • http://www.seobythesea.com Bill Slawski

    Congratulations, Matt

    I’m looking forward to more posts from you and Christine, on small business related topics. Nice start.

  • http://www.linux-girl.com Asia

    I’m excited about this column, a lot of businesses I work with are small to mid-range companies. SEO is quite different in a lot of ways for smaller companies and in many ways more demanding. I’ve managed to maintain my rankings for clients in the top 3 for Search Engines regardless of an update and without the need for a front page digg article and frankly tired of the usual – get on digg for relevant links. It doesn’t work for my clients, their sites are not digg friendly and I’m not looking to sell anything to that community either.

    I would like to see features on targeting relevant blogs and utilizing those partnerships for link generation as well as generating quality traffic. I want more on external search engine marketing tactics, get outside of Google and Yahoo and get into ‘marketing your website for targeted traffic’.

    I would love to have articles out there about what is possible for the smaller guy vs let’s all raise engadgets rankings.

    I’ve followed Danny around since his early SEO days and I intend on continuing that trend – but I can’t handle any more Google news and want to see more relevant articles that I can’t get off the front page news. It’s been awhile since I’ve clicked into an RSS link to this site, I just want to hear more about the real SEO challenges that everyday SEO/Marketing people face, so cheers on this great new section!

  • http://www.davidmihm.com davidmihm

    Really excited to see this column — I second the digg comment above — there is simply a di(gg)sconnect between a lot of the link-baiting strategies out there and what applies to small businesses with small budgets that are not going to appeal to the tech community.

  • Matt McGee

    Bill – thanks very kindly.

    Asia – thank you, too. There’s a lot of things I’d like to cover, but if you’ll be patient, we WILL get to some non-traditional search marketing opportunities down the road.

    David – I’m on the same page as you and Asia where Digg is concerned. Thanks for sharing your thoughts!

  • HawksM

    Great column idea. I find that talking to small businesses that SEO/SEM is overwhelming for them. They start studying the topic because it is new to them, they take in so much that they do not know where to start. I wouldn’t mind reading about results before and after marketing ideas are implemented. I took on the project of building a new site from the ground up which I have never done before, so any topics as they relate to new sites would be helpful. I also find that “content ads” do not perform as well “search ads” so ideas on how to improve conversions when doing “content ads” and whether they should have a different set of best practices.