When a direct global response company hired an outside agency for its SEM services, was it worth it? Find out next Thursday, February 28, in a live webcast hosted by our sister site, Digital Marketing Depot.

Commissioned by the Covario search agency, Forrester Consulting used its Total Economic Impact (TEI) methodology to produce a case study that focuses on the financial impact and return on investment of Covario’s SEM services for a global direct response company.

Forresterís TEI Project Director Reggie Lau will walk through the financial impact of Covario’s paid search program for this global direct response company. To complement the TEI case study findings, guest speaker

Forrester Vice President and Principal Analyst Shar VanBoskirk, a leading global authority in search marketing, will kick-off the webcast with some preliminary comments about the recent evolution of search into what she calls “Discovery Marketing.” LuRae Lumpkin, Vice President, Global Paid Media Services, Covario will provide addtional perspective on the topic.

The webcast will include a live Q&A session with the presenters.

Registration is free at Digital Marketing Depot.

Related Topics: Channel: Other | SMX & DMD Alerts

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