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	<title>Comments on: Google: We&#8217;re Not Really That Big But If We Are, We Aren&#8217;t Bad</title>
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	<link>http://searchengineland.com/whats-the-right-way-to-think-about-google-21672</link>
	<description>Search Engine Land: Must Read News About Search Marketing &#38; Search Engines</description>
	<lastBuildDate>Mon, 23 Nov 2009 05:39:12 -0500</lastBuildDate>
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		<title>By: Gab</title>
		<link>http://searchengineland.com/whats-the-right-way-to-think-about-google-21672/comment-page-1#comment-6070</link>
		<dc:creator>Gab</dc:creator>
		<pubDate>Tue, 30 Jun 2009 04:24:23 +0000</pubDate>
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		<description>Those numbers from Google look pretty weird. 

In accounting, Gross Profits are typically your Sales - Cost of Goods Sold (COGS). And then you subtract Operating Expenses from Gross Profits to get Net Profits. Of course, here we don&#039;t quite have a Cost of Goods Sold because this isn&#039;t retail, but Gross Profits should still be greater than Operating Expenses.

If you do that for AT&amp;T, Verizon, IBM, or Google itself, they&#039;re supposedly all operating at a Net Loss. We know that&#039;s not the case.

Indeed, as per Google&#039;s Income Statement on Yahoo Finance, Google only had about 6.7 billion in operating expenses. 

Conclusion: Ask where in the world those numbers come from, or what they mean. Per my accounting teacher, this kind of thing means Google is susceptible to be participating in Earnings Management - a nefarious accounting practice that misrepresents the company&#039;s real situation. In this case, the likely objective is to appear smaller and less profitable for lobbying purposes. The big banks are also known for trying to manipulate Congress and Parliament this way...</description>
		<content:encoded><![CDATA[<p>Those numbers from Google look pretty weird. </p>
<p>In accounting, Gross Profits are typically your Sales &#8211; Cost of Goods Sold (COGS). And then you subtract Operating Expenses from Gross Profits to get Net Profits. Of course, here we don&#8217;t quite have a Cost of Goods Sold because this isn&#8217;t retail, but Gross Profits should still be greater than Operating Expenses.</p>
<p>If you do that for AT&amp;T, Verizon, IBM, or Google itself, they&#8217;re supposedly all operating at a Net Loss. We know that&#8217;s not the case.</p>
<p>Indeed, as per Google&#8217;s Income Statement on Yahoo Finance, Google only had about 6.7 billion in operating expenses. </p>
<p>Conclusion: Ask where in the world those numbers come from, or what they mean. Per my accounting teacher, this kind of thing means Google is susceptible to be participating in Earnings Management &#8211; a nefarious accounting practice that misrepresents the company&#8217;s real situation. In this case, the likely objective is to appear smaller and less profitable for lobbying purposes. The big banks are also known for trying to manipulate Congress and Parliament this way&#8230;</p>
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		<title>By: garazy</title>
		<link>http://searchengineland.com/whats-the-right-way-to-think-about-google-21672/comment-page-1#comment-6066</link>
		<dc:creator>garazy</dc:creator>
		<pubDate>Mon, 29 Jun 2009 23:12:03 +0000</pubDate>
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		<description>Great article Greg, you might be interested in the latest blog entry at http://blog.builtwith.com which show&#039;s Googles dominance in advertising, analytics, video and search engine webmaster registrations.</description>
		<content:encoded><![CDATA[<p>Great article Greg, you might be interested in the latest blog entry at <a href="http://blog.builtwith.com" rel="nofollow">http://blog.builtwith.com</a> which show&#8217;s Googles dominance in advertising, analytics, video and search engine webmaster registrations.</p>
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