• http://www.blizzardinternet.com Carrie Hill

    As an agency, we always contact the in-house seo team (if one exists) first – if we can partner or help out, great!

    If we took the approach to talk to upper mgmt and circumvent the in-house peeps, what kind of help are we going to get down the road? If we are doing linkbuilding contracted for by the big wigs on a whim -and I need some relevant content or some work done on the site – i better not hold my breath because the In-House team hates my guts.

    Stuff like this gives us good guys a bad name!

  • jnelson563

    As a current in-house internet marketer, former agency SEO, I can say that the “My robot thinks your SEO sucks” point even affects agencies, possibly more!

    We would get calls from clients who have been approached by other “SEO companies” and wow would they be MAD when we didn’t have more keywords in the meta keywords tag, or some other nonsensical piece of information. The clients would be so burning mad over non-issues!

    The VP’s of marketing should take the search marketing specialists word. If we communicate that there are snake oil salesmen, then they should take our word.

  • http://www.seoskeptic.com/ Aaron Bradley

    Carrie – I applaud your approach, which is both ethical and – as you point out – ends up fostering a better working relationship, should a partnership be forged.

    Some agencies, of course, don’t “get” this – but I believe they are in the minority. As often as not when the in-house SEO/in-house SEO Team is circumvented, it is upper management itself that’s overlooked their internal team. More than once I’ve had the CEO or other management type return from a conference with a business card or two that takes them down this course.

    J. Nelson – Yes, robotic or other unsolicited approaches are problematic both for agencies and for in-house SEOs. I would agree with your “possibly more,” as one would hope that management has a certain degree of faith in their in-house team (or why do they have one to begin with?). The fact that so much of search marketing – especially organic SEO – isn’t black and white leads to such openings. As you say, who should management believe – a search specialist, either in-house or contracted, that already has management’s vote of confidence, or the “expertise” expressed in a random email from a person/firm whose bone fides are absolutely unknown?