• http://www.mccordweb.com Nancy

    Interesting point of view Simon. I have worked in several situations being the outside contractor and have been used by the in-house staff to create programs only to be told later that they had decided to move the program that I helped to forge in-house.

    I understand that this can be a smart business decision to cut costs, but based on this experience I no longer discount my prices or offer proprietary information that will be used to build a business and then cut me out of it.

    So far my experience as a consultant and strategist has been that once the program goes in-house, to unskilled professionals usually, it fails to offer the real level of performance to the end user that it should and typically does not provide the return on investment for the end user. However, it makes a nice profit for the supplier. I guess it is all about the marketing and not necessarily the performance.

    Just my two cents from my personal experience.

  • http://www.JohnWEllis.com John Ellis

    Simon,

    That was a great article. The topic has been done so many times, but never as unbiased and honest as that.

    It basically comes down to knowledge. Can you get an in-house expert that knows more then the out-sourcing solution? If you can, great! Jump on it, and pay him/her well.

    To find a good solution, whether it is in or out, it’s important to find someone who understands conversion, revenue, and all forms of keyword match types.

    Not traffic, clicks, and broad match, which seems to be the entry-point knowledge for beginners.

    -John W Ellis
    http://www.JohnWEllis.com