Where Have All The Xooglers Gone?

Oct 1, 2008 at 4:27pm ET by Greg Sterling

Esquire explores what it calls “the Google Diaspora,” chronicling the departures of some of Google’s higher profile employees. There’s a lot of color but nothing really new here. In one sense the real story, which the magazine partly acknowledges, is how the company has managed to hold on to so many folks given the inclination of those who’ve vested to move on.

The stories of the Xooglers’ other ambitions and departures (complete with some expletives) are fairly predictable: they want to return to a smaller, startup environment; they want another shot at some big dough, and so on.

There’s also a nifty chart/graphic that accompanies the article (”The Xoogler Universe“).

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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