Where’s The Date In SearchCap Emails?

I’ve had a couple readers ask me why the emails we send out for SearchCap don’t carry the date in the subject line. The answer is simple. Because we can’t. Not right now. But we will in the coming weeks, promise. SearchCap is mailed out through FeedBurner. They have a great system that automatically sends […]

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I’ve had a couple readers ask me why the emails we send out for SearchCap
don’t carry the date in the subject line. The answer is simple. Because we
can’t. Not right now. But we will in the coming weeks, promise.

SearchCap is mailed out through
FeedBurner
. They have a great
system that
automatically sends out your posts via email, to those who sign-up. Make a post,
and later in the day they flawlessly turn that into an email newsletter.

The problem is that the mailings don’t use the title of the post. If they
did, you’d be getting subject lines from us that match our post titles like:

Instead, it just says SearchCap. Part of this is because the system is
designed to send out any number of posts form a particular feed or blog each
day, not really to send out individual posts. We’ve rigged it to kind of work
this way because we generally send only one post to the SearchCap list on
purpose.

In a few weeks, we’ll be moving SearchCap to our own internal system, so that
it is easier for us to manage plus easier for people to subscribe, unsubscribe
and so on. Hang in there!


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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