I’ve had a couple readers ask me why the emails we send out for SearchCap don’t carry the date in the subject line. The answer is simple. Because we can’t. Not right now. But we will in the coming weeks, promise.

SearchCap is mailed out through FeedBurner. They have a great system that automatically sends out your posts via email, to those who sign-up. Make a post, and later in the day they flawlessly turn that into an email newsletter.

The problem is that the mailings don’t use the title of the post. If they did, you’d be getting subject lines from us that match our post titles like:

• SearchCap: The Day In Search, Jan. 16, 2007
   
• SearchCap: The Day In Search, Jan. 15, 2007
   
• SearchCap: The Day In Search, Jan. 12, 2007

Instead, it just says SearchCap. Part of this is because the system is designed to send out any number of posts form a particular feed or blog each day, not really to send out individual posts. We’ve rigged it to kind of work this way because we generally send only one post to the SearchCap list on purpose.

In a few weeks, we’ll be moving SearchCap to our own internal system, so that it is easier for us to manage plus easier for people to subscribe, unsubscribe and so on. Hang in there!

Related Topics: About Search Engine Land | SearchCap

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan