Comments on: Will Google Book Search Help Or Hurt Libraries And Book Sales? http://searchengineland.com/while-google-book-search-help-or-hurt-libraries-and-book-sales-16001 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 01:49:26 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: willcmars http://searchengineland.com/while-google-book-search-help-or-hurt-libraries-and-book-sales-16001/comment-page-1#comment-4343 willcmars Mon, 05 Jan 2009 19:16:13 +0000 http://searchengineland.com/?p=16001#comment-4343 I heard a discussion on NPR recently discussing how sales of books that were completely available online skyrocketed 400%. This was due to several factors: First friends could easily share and recommend books to each other, Second it was easier to make a decision whether or not you liked a book by having it available to read in its entirety, and Lastly people did not want to read an entire book from their computer, which prompted the sales. That said I believe that the results are dependent on the type of books we're talking about. Books that are skimmable for information, such as business guidance books or even self help books could see their sales plummet as their core value can usually be picked up with out a lengthy reading. I heard a discussion on NPR recently discussing how sales of books that were completely available online skyrocketed 400%. This was due to several factors: First friends could easily share and recommend books to each other, Second it was easier to make a decision whether or not you liked a book by having it available to read in its entirety, and Lastly people did not want to read an entire book from their computer, which prompted the sales.

That said I believe that the results are dependent on the type of books we’re talking about. Books that are skimmable for information, such as business guidance books or even self help books could see their sales plummet as their core value can usually be picked up with out a lengthy reading.

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