Who Called On Your Ads? Google AdWords May Provide Phone Bill Like Records

Jul 26, 2007 at 9:10am ET by Barry Schwartz

Click Quality Council Holds First Steering Committee Meeting from Search Engine Watch reports on a recent Click Quality Council Steering Committee meeting where Google’s Shmuman Ghosemajumder said that Google is considering offering a “phone bill-like” AdWords invoice to all advertisers.

Frank Watson reported that the Click Quality Council Steering Committee meeting had over 20 attendees, including Shmuman Ghosemajumder, Business Product Manager for Trust and Safety at Google, and Erica DeLorenzo, Director of Industry Practices at IAB.

Google is working with the IAB to create standards that are trusted and reliable. Part of this is more visibility in the clicks and impressions advertisers are seeing on their ads, hence the “phone bill-like” AdWords invoice.

I am currently seeking more information from Google on this phone bill-like invoice.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Google: AdWords, Legal: Clickfraud sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

2 COMMENTS ON Who Called On Your Ads? Google AdWords May Provide Phone Bill Like Records

AussieWebmaster, July 26th, 2007 at 1:39 pm ET:

So you are the one stirring things up… they are working toward the phone-bill – it is not being launched anytime soon.

AussieWebmaster, July 26th, 2007 at 1:44 pm ET:

PS. I also incorrectly called it the first Steering Committee meeting… apparently it is about the 10th.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

poiriem said " Excellent article, and yes it is a real problem - especially for agencies - managing budgets and KPI"
AdvertiseSpace said " Thank you for sharing, Google maps are very helpful in almost all categories of business. I am glad "
AdvertiseSpace said " I am a music person and I hope Google will make this all happen. This will serve as a big threat to "

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: