Whole Lotta Link Love In 2012: Our Best Link Building Posts Of The Year

Image via Shutterstock, used under license.

Link building certainly was a hot topic in 2012 – maybe it’s because Penguins are so gosh darn cute that we just can’t help ourselves, right?

Outside of the penalties dished out by cute black and white animals and search engine algorithms alike, our team of veteran link builders kept doling out solid advice for search marketers.

Whether you need a fresh start on link building in 2013 or are just looking for a few new ideas and sparks of inspiration, take a look at some of the tips and observations shared in the wildly popular posts listed below.

All you need to know about link building is printed clearly in black and white.

Our Most Read Link Building Posts Of 2012

  1. 50+ Things Every Link Builder Needs To Know - Julie Joyce
  2. Can There Really Be 85 Types Of Unnatural Links? - Eric Ward
  3. How To Creatively & Effectively Build Links Using Public Data – David De Souza
  4. What 65 Google Changes May Mean For Your Link Strategies – Eric Ward
  5. How Pandas & Penguins Change Your Link Building Strategy – Erin Everhart
  6. 5 Ways To Get The Best Links For New Websites – Erin Everhart
  7. How To Remove Your Unnatural Inbound Links – Erin Everhart
  8. 8 Tips To Increase Your Link Building Efficiency - Erin Everhart**
  9. Linking Strategies For Google Plus Your World – Eric Ward
  10. How To Find Link Prospects Without Using Google – Erin Everhart
  11. Signs Of Linking Over-Optimization – Eric Ward
  12. Why A Diverse Link Profile Is More Critical Than Ever – Julie Joyce
  13. Must-Have Browser Tools For Link Builders – Eric Ward
  14. How To Conduct A Link Audit – Julie Joyce
  15. Why Link Builders Need To Do More Than Just Build Links – Julie Joyce
  16. Infographics: Why They Fail For Link Building – Erin Everhart
  17. Understanding Ranking Lag Time For New Links – Eric Ward
  18. Five Linking Myths That Need To Go Away In 2013 – Eric Ward
  19. The Unbearable Torture Of Linking – Eric Ward
  20. Link Building Tool Review: Link Prospector – Debra Mastaler
  21. Link Building Tool Review: Ontolo – Debra Mastaler
  22. Link Building Tool Review: Ahrefs – Julie Joyce
  23. When The Going Gets Tough, The Links Get Blamed – Julie Joyce
  24. The Domino Effect Of Links & Relationships – Julie Joyce
  25. Link Building Tool Review: WordTracker Link Builder – Debra Mastaler
  26. The Unintended Consequences Of Link Removal – Eric Ward

[Updated] Editors Note: One of Erin Everhart’s posts actually came in at #8 but was inadvertently left off the initial roundup, now added as a bonus!

Related Topics: Channel: SEO | Link Week Column


About The Author: is Director of Audience Development for Search Engine Land and Marketing Land. She is responsible for increasing readership through owned, earned and paid media channels. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.facebook.com/Gailwiselywalls Gail Wisely Walls

    Thank you for some great information! Never hurts to confirm what you know or refresh your memory. Happy New Year!

  • http://www.befreebies.com/ BeFreebies.com

    I appreciate the recap. This is definitely a “most unfavorite task” for me and it sure helps to have all the info in one place.

  • darinlhammond

    I haven’t found a more comprehensive collection of articles on current SEO issues post Panda and Penguin. I found the information and links so valuable that I referred my own blog readers here for the full scoop. Thank you for your help and insights, Elisabeth.


  • Mazhar Shah

    Well its good to see the information about to the building links. kindly let me know that what is Lotta links? :)


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide