• http://www.thedigitalconsultant.co.uk thedigitalconsultant

    Great post Bas, it’s an interesting point. Often you’ll see Americans commenting on how they get all the latest gadgets and online technology first. But as you rightly say it is a great opportunity to get rid of those teething problems and use some of the data to see how things can be improved.

    I have to comment on the use of the term “European”, whilst many of us in Europe enjoy the benefits of such diversity of language and culture, it can mean Europe wide campaigns can be a headache. That’s because each individual country in Europe is its own country with its own history and culture. You do mention this in your post, but I thought it necessary to being this to closer attention.

    What will work in the UK may not and probably won’t work in Germany or Spain. It’s really important, when dealing with these countries is not to think of Europe as a whole!

  • http://www.searchcowboys.com Bas van den Beld

    Hi digitalconsultant, thanks for your comment. I couldn’t agree more on your “European” comment, one of my first columns actually was all about that topic (http://searchengineland.com/european-seo-is-more-than-just-using-different-languages-25561).