Let's Get Social

Why Commercial Domains Don’t Get On Digg Any More


Last year I wrote a post called 5 Reasons To Put Viral Content On Mini-Sites, providing reasons why you might opt to use a mini-site rather than keeping all the content on your main domain. One of the reasons was because content might not spread due to your domain.

Even though mini-sites doesn’t always make sense from an SEO standpoint, it’s now getting to the point where they’re a must if you want to keep linkbaiting with your commercial domains. You see, commercial domains just won’t work on Digg anymore. Sure, you can fire off a successful linkbait piece or even two if you’re lucky, but try any more than that and you’ll see what happens. Your domain will be banned from any further submissions faster than you can say “Reddit.” Banning aside, a commercial domain itself throws up a red flag to social media users and will make it that much harder to get something popular.

Enter the mini-site. Setting up a mini-site is one great alternative for companies who suffer from the commercial domain plague. It will give you a new place to produce content in a non-commercial manner, which means you can now get back to your regularly scheduled linkbaiting. Just one problem, right? Why would you care about getting links to some other domain?

There are a number of different strategies you can implement here. The 301 redirect seems to be the most popular and most effective, especially if you’re looking to carry link juice. But it’s also a strategy that needs to be pulled off with finesse. For a while people were just using the 301 to mask the URL appearance on Digg and to get around a banned domain. Digg users are getting savvy, though, and seem to be picking up on that trick. A better approach is to set up 301 redirects to all the links a few weeks after the campaign is over.

I don’t want to get involved in the ethics of using 301s here. I’ll leave that up to your own judgement. The point is that you now have another reason to consider setting up that mini-site.

Cameron Olthuis is the Founder and CEO of Factive Media. The Let’s Get Social column appears Tuesdays at Search Engine Land.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.


Cameron Olthuis is the Founder and CEO of Factive Media. The Let's Get Social column appears Tuesdays at Search Engine Land

See more articles by Cameron Olthuis >



Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Let's Get Social, Search Engines: Digg, Social Media Marketing sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.



RECENT COMMENTS

  • Aaron Bradley said " Thanks for highlighting the fact that Hitwise was comparing Google News with Facebook and Twitter, a"
  • Aven said " Wow, they WOULD do that.. Twitter is at it again huh? But I do think that is a great idea seeing as "
  • Stupidscript said " Now THAT was some seriously good s**t! If there was a website filled with nothing but high-level inf"

See All »


FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.

Search Marketing Expo

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

FOLLOW US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live