Comments on: Why Hasn’t Google Cleared, Fired Or Suspended Accused AdWords Employee? http://searchengineland.com/why-hasnt-google-cleared-fired-suspended-employee-18560 Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Fri, 10 Feb 2012 16:19:20 -0500 hourly 1 http://wordpress.org/?v=3.2.1 By: scottclark http://searchengineland.com/why-hasnt-google-cleared-fired-suspended-employee-18560/comment-page-1#comment-5524 scottclark Tue, 12 May 2009 12:21:49 +0000 http://searchengineland.com/?p=18560#comment-5524 Here's another scenario that is quite realistic. He may have been using a tool like SpeedPPC which, in a matter of minutes, lets you generate thousands of custom Ad texts using its own form of DKI. Then, uploaded via Google Adwords Editor, stuff can easily slip through if you're careless. The lists that it spits out are huge - scrolling on forever and it would be easy to miss. I've had cases where trademarked terms have made it right through filters and I've had to add them as negative keyphrases to avoid violations. Here’s another scenario that is quite realistic.

He may have been using a tool like SpeedPPC which, in a matter of minutes, lets you generate thousands of custom Ad texts using its own form of DKI. Then, uploaded via Google Adwords Editor, stuff can easily slip through if you’re careless. The lists that it spits out are huge – scrolling on forever and it would be easy to miss.

I’ve had cases where trademarked terms have made it right through filters and I’ve had to add them as negative keyphrases to avoid violations.

]]> By: zymetrical http://searchengineland.com/why-hasnt-google-cleared-fired-suspended-employee-18560/comment-page-1#comment-5463 zymetrical Tue, 05 May 2009 18:14:33 +0000 http://searchengineland.com/?p=18560#comment-5463 More alarming is that at least from the screenshot, this appears to be just one of over 1,300 ad groups in that "US Core Broad" campaign. Presumably, someone spent alot of time researching & building those out from scratch. More alarming is that at least from the screenshot, this appears to be just one of over 1,300 ad groups in that “US Core Broad” campaign. Presumably, someone spent alot of time researching & building those out from scratch.

]]> By: chiropractic http://searchengineland.com/why-hasnt-google-cleared-fired-suspended-employee-18560/comment-page-1#comment-5458 chiropractic Tue, 05 May 2009 04:24:17 +0000 http://searchengineland.com/?p=18560#comment-5458 The mention of a employee using credit cards for their own personal gain cleared up my perspective on this, good analogy. Interesting to see how this plays out. The mention of a employee using credit cards for their own personal gain cleared up my perspective on this, good analogy. Interesting to see how this plays out.

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