• http://twitter.com/tedives Ted Ives

    Also maybe start getting familiar with AdWords ;-)

    All kidding aside…I agree Julie, on-page optimization is going to become relatively more important in the SEO field as a result of these recent change, simply because it’s straightforward and low-risk in comparison with various link building approaches.  Making content better is a win-win-win for searchers, publishers, and Google.

  • https://plus.google.com/106092818158094174234/posts Ketan Raval

    Good one.. Julie .. there may be few more things I would add like google alerts for tracking brand keywords..  Social Mentions and Tweet deck to for finding link prospects…

    I am  wondering on one thing how we can cope up with negative seo may be you can help on this … Before a year ago I wrote on article on Ezine “Lets Nurture Your Business With Taking Advantage of SEO” this title + content of an article has been replicated for 1000 times.. I did not even looked at this issue .. I found out this just because I was tracking my registered company name “Lets Nurture”

  • natasha hawkins

    I really agree that some linking strategies are not sustainable, especially for smaller clients and the amount of time applied to their accounts. On page is increasingly important, but after Panda updates it is important to make sure your not placing all your eggs in one basket. An integrated system using PPC, On-Page, Linkbuilding, etc.. is ideal. http://www.halfabubbleout.com/blog

  • https://serps.com Scott Krager

    Links must be quality now. Penguin has changed the game. No longer can 2nd rate SEO firms or consultants skate by on crappy, grey-hat level links in non-competitive industries. The game has fundamentally changed. 

  • http://www.endlessrangemarketing.com/ Hilary St Jonn

    I completely agree. You can’t just look at one aspect of SEO.  You could have a great (or was great) link portfolio, but if your content was crap and people didn’t stay on the site, you were most likely affected by this recent update.  On the other hand, if you have wonderful content and no links whatsoever, it isn’t going to help you either. Organically great sites have lots of good links, maybe some bad ones, great content, and long duration on site. 

  • http://www.facebook.com/roadywreck Rod Tolentino

    Good tips here as well! I totally agree to maximizing links! It must be quality and has its good value. Good content is also viral.Thanks for sharing this post!

  • http://www.facebook.com/Sagar.U.Thakur Sagar Thakur

    I think analyzing the link building profile is one of the important thing in the link campaign. Thanks for the gr8 tips Julie. Link builders surely needs to do something extraordinary and such tips are always helpful.

  • http://www.facebook.com/indiadestinations India Destinations

    Great Post Julie. This is much easier and ethical way of link building. I am going for it.

  • http://www.facebook.com/people/Geb-Development/100003717627802 Geb Development

    Google is looking for a very genuine participation online. If you try not to build links only but if you try to participate genuinely. Then you will be promoted automatically without any fear and you certainly keep yourself active as well. Building links through high profile website takes little bit of time while they trust you. They do not allow a random person to get a link and spoil the real interest. Serve them with your knowledge and they will allow you to get link from there. It is simple,,, GIVE and TAKE.

  • http://twitter.com/mmhemani Moosa Hemani

    Days back one of the question on SEOMoz’s QnA was about the
    same thing… they said we are building links but we don’t see any positive spike
    in rankings…

    I think this is the best advice… links can do much but if
    you are building links and somehow they are not helping… consider touching the
    on-page stuff because over all search engine don’t consider links as an only
    ranking factor but it’s a combination of several stuff!

    Great post!

  • http://www.facebook.com/profile.php?id=648275710 DiVi Fernando

    On Page + Google+ Optimization + SMO + Content Marketing should do. Link building must also be included but in supervised moderation. 

  • http://www.facebook.com/profile.php?id=648275710 DiVi Fernando

    oh nice post btw :)

  • http://www.blogging24h.com/546/how-to-start-a-blog/ Trung Nguyen

    if it could help we building link more effective, I must follow :)

  • robthespy

    For large, established companies, “link building” (link seeking/submitting) isn’t needed. We spend maybe 20 minutes a month on links, and that’s just to make sure various vendors, manufacturers and other partners are linking to the proper content with the correct information.

    All of our clients have top 3 rankings for all major keyword/phrases. When there is someone ahead of us, they’re not there very long, or they are truly more relevant (e.g., the manufacturer of the product).

    Obviously, this is not for everyone, but it’s the best long-term strategy for bigger companies or those who wish to mitigate risk.

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Links can only do so much for a site, and if you’re building links and
    seeing no good results, you need to be able to look at reasons outside
    of the links.”

    Great point. Even a great offsite link building campaign can’t save a bad website from itself. That’s why I always recommend that clients optimize their sites first, then start the link building.

  • juliejoyce

    Thanks for all the great comments everyone!

  • hazel keech

    Such a
    useful information sharing and its helpful for everyone.

  • http://twitter.com/seowestcp Christopher West

    Very cool Julie! as a company we try to educate our internal link builders from day one on On Page issues and optimisation. Great to point this out to others.

  • http://twitter.com/Tudor_Davies Tudor Davies

    You do have to get the most out of link. SEO benefits should be at the back of your mind, instead you should look for new referrers – if a site or page gets the right type of client then you want a link or banner on that page. My employing this strategy you can be less dependant on Google traffic and get more targeted visitors, there’s a certain amount of psychology involved.

  • http://www.facebook.com/ripripcurl Thiago Carvalho

    I have used system link building site with http://www.dripable.com

  • Paul Rone-Clarke

    A keyword plan seems like a good idea. I’ll often go to Googles keyword tool and type in the main words I’m hoping to rank for and gain an idea of what exactly they thing are the relavent alternatives to this. The default list that the keyword tool produces is sorted in order of relavence, and that’s ideal. But a plan is vital.
    Platforms, content, diversity and now more than ever, putting your links into context by surrounding them with relavent content.