• http://www.mobilemartin.com/ Michael Martin PMP

    I agree with many of the points as for SOME businesses its best not to have the homepage utilize user agent detection for mobile rendering but have a link to the mobile version within the top left corner of the page.

    The top left section of your homepage is whats initially visible on most mobile phones which can be verified through mobile emulators.

    Blogs on the other hand should almost ALWAYS use user agent detection by default with a user opt out – IMO.

  • http://www.brysonmeunier.com Bryson Meunier

    Michael, thanks for your comments! I should clarify that my piece wasn’t about replacing user agent detection of mobile users, but rather of thinking of it as all that is necessary for getting the most traffic out of mobile search. I think you should always present the user experience that’s going to convert the most users, and Omniture and others have shown that mobile users convert at a higher rate when given mobile content. So if a search engine presents your desktop listing before your mobile listing, I think it’s in your best interest to redirect that user to the content that’s going to convert best. You can allow the user to access the desktop content through a link on the page, but initial user agent detection is still recommended.

    User agent detection becomes a problem when companies think that is all they need to do in order to be optimized for mobile search. On the contrary, if that’s all you’re doing, I argue, you’re not doing enough.