• denverwinegirl

    Great article.One of the few I’ve read that make sense; I’m weary of the ‘how to’ articles that make it clear the writer is only sharing how we can best pin them to insure they get all the social media juice they expect from Pinterest. Very nice.

  • http://www.facebook.com/katie.friedson Katie Friedson

    Can you please clarify – here you say there is a do-follow link within the pin’s description?  Is this true? 

    “There’s no denying that Pinterest does have some
    direct SEO power: a profile link to your website, traffic referrals,
    dofollow links to your root domain within the pin’s description, etc.”

  • http://insocialwetrust.wordpress.com/ Gisele Navarro Mendez

    Thanks for quoting my blog post, Jordan! I’m happy to read I’m not the only one trying to understand a social platform and its likes/dislikes, making sure I’m adding value to the community when joining it instead of blindly sharing links here and there. And as you’ve mentioned before, Pinterest’s real power goes way beyond its link juice!

  • http://www.blueglass.com Jordan Kasteler

    Thank you!

  • http://www.blueglass.com Jordan Kasteler

    Glad you agree, Gisele!

  • http://www.blueglass.com Jordan Kasteler

    Heh, since time of writing that pin description has been changed to “nofollow”.

  • http://twitter.com/rebeccasbrain Rebecca Denton

    Actually it is showing signs of slowing. SIGNIFICANTLY. Down to 5% increase March from 51% in Feb. 

  • http://twitter.com/rebeccasbrain Rebecca Denton

    Reference: http://www.businessinsider.com/uh-oh-pinterests-growth-is-slowing-2012-4

  • RohanAdvani

    pinterest may not be great in the seo sense but it is quite beneficial in bringing a chunk full of traffic, have experienced lately , the timing,the content and the audience does matter (when,what,who) for the pin.

  • http://twitter.com/MoniqueTheGeek Monique Pouget

    Wow Jordan, awesome post! I love the StudioPress and Copyblogger examples you cited, and the list of “7 Constructive Ways to Use Pinterest” is spot on.

    It’s great to see recommendations that support participating in the community vs. using and abusing it. It’s totally true that people are often looking for a quick traffic boost or more links, but Pinterest is so much more than that. I truly believe Pinterest is a gold mine of marketing research data, and there is lots to be learned from the types of things that are getting Repinned and shared around the web. It’s also a great place to build your brand, albeit slowly but surely.

    Looking forward to more Pinterest insight, and appreciate the thoughtful round-up of actionable tips. Also, thanks for mentioning my Pinterest post! Pumped to hear you found it helpful.

  • http://www.blueglass.com Jordan Kasteler

    And that traffic brings SEO via links and shares, right? Theoretically at least.

  • http://www.blueglass.com Jordan Kasteler

    Thanks Monique! Glad you liked it and glad you could benefit from the link to your great post.

  • http://twitter.com/PinReach PinReach

    Thanks for mentioning PinReach! We are super excited to bring insight and relevance to Pinterest activity and have so much in store.

  • http://www.blueglass.com Jordan Kasteler

    Thanks for a great service!

  • http://twitter.com/techandtourism techandtourism

    Any comments on the growing PInterest spam problem? Or how to combat spam followers that offer no value to your brand?

  • http://www.whoislisalomas.com Lisa Lomas

    Hi Jordan, I for one did not join as the terms were not leaving any room for creative persons, taking away most of their rights.  I now understand it has been reviewed but only to their means to shut some people up.  I think everything has SEO advantage if done correctly, however I tend to think your still better to build relationships………………………unless its your business.  Many are raving about it however I am not sure they know what they have signed up to.

  • http://twitter.com/Swish_Plastic Swish Plastic

    Great article. I’m sure a huge number of people out there are focusing on the ‘magical SEO wand’ that they think Pinterest is. This pretty much sums it up: 
    Pinterest Is A Community, Not A Tool

  • Santosh Yadav

     Thanks to explain and tell do not miss use new social plate from for   self promotion

  • http://twitter.com/AndreeaC_T Andreea Cojocariu

    I absolutely love this post and going to link it in my newsletter to my clients this week. So many people are jumping on the Pinterest bandwagon. It has it’s place and I personally like it. However, just because it’s the third most popular site doesn’t mean it’s a godsend as you mentioned. I’m seeing so many companies spamming boards just because they think it will help their SEO. I tell my clients to first consider their target demographic. Right now it’s mostly women. I’m sure we’ll see men use it more later, but right now, since it’s mostly women it may not be a great fit for everyone. And sometimes, just having the Pin-it button is enough to encourage website visitors to share, which I think is more valuable…true link building.  Anyway…absolutely love this post Jordan :).

  • RohanAdvani

    yes jordan perfect , i agree , theoretically as well as practically it can fuel up the seo process a bit .

  • http://www.blueglass.com Jordan Kasteler

    Unfortunately, that’s a dilemma across all of social media. Pinterest has had an issue with affiliate marketers but has taken measures to clean that up a bit using redirects and nofollows.

  • http://www.blueglass.com Jordan Kasteler

    Their terms have been a big issue for many especially for large brands that want to participate. While they’ve modified to appease they still have more room to go here.

  • http://www.blueglass.com Jordan Kasteler

    Exactly! Thanks!

  • http://www.blueglass.com Jordan Kasteler

    I’m glad you liked it and am honored. Thanks :)

  • http://www.facebook.com/profile.php?id=513711798 Lisa Pratt

    I loved this article.  As a 23 year old female SEO, I started using Pinterest for fun and then realized the benefits it could have for my brand after.  It frustrates me to see other SEO’s talk about Pinterest as a miracle network, but when I go to their boards they have pinned nothing more than a single photo of an uninteresting gadget.  Thanks for emphasizing being a regular contributor (not a shameless self promoter) and focusing on using it as a brand building tool. 

  • http://www.facebook.com/people/Brandon-Swenson/1040355618 Brandon Swenson

    Nice to see the Utah SEO Pro on top of his game ;) Nice post Jordan! Your right, Pinterest is a Social Network, it’s a community. You definitely have to give, and give quality in order to take and reap benefits. Well put ;)

  • http://www.blueglass.com Jordan Kasteler

    Thanks Brandon! I haven’t had anyone call me “Utah SEO Pro” in awhile ;)

  • http://www.blueglass.com Jordan Kasteler

    Glad you had takeaways from it, and thanks for your response!

  • Brandon Swenson

    Yea, we had a unique run in awhile back after I put up http://www.utahseopros.com lol. Bet ya liked how I tried to network back with ya though right ;) lol

  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Great post Jordan. I agree with all your
    points, especially focusing on your market segment instead of non-relevant
    traffic. The Copyblogger vs. StudioPress was a great illustration of the
    different outcomes in terms of engagement due to interest-based targeting.

    Your statement, ” Be present. Get
    followers by engaging with others. Success takes time. There are no shortcuts —
    only hard work” is the mantra of all successful Internet marketers. 

    Many times in the more shady segments of the
    Internet marketing industry, people are lead to pan for fools gold (translated
    - get rich while you sleep type approaches). No work = no reward & missed
    expectations.

    In social media, just like in offline
    business relationships, you have to earn the right to promote your product or
    service. Share valuable content you curate that is of interest to your target
    audience. 

    An analogy is the person at a dinner party
    who only discuss themselves and never allow others to get in a word
    edge-wise. Inevitably, you will notice rather quickly that all party
    goers begin avoiding the narcissistic conversationalist. 

    Listen as much as you talk and add value to the conversation and gather your
    market research (totally agree with Monique Pouget on this point). 

    We have found that pinning curated (others)
    content at a ratio of 4:1 is a good goal and has been a fairly successful
    engagement model. Thanks for sharing.

  • http://www.blueglass.com Jordan Kasteler

    Thanks Rick! I like the 4:1 ratio tip!

  • http://www.ianhanson1979.blogspot.com/ Ian Hanson

    Monique Pouget’s post was helpful, so was yours. But some SEOs are hard to teach, they will keep polluting the community and you will have to keep up the good work of writing a few articles of this sort once every while. Love your writing style.

  • http://www.medecure.com/ Rohit Pendharkar

    Thanks for providing information which has not only clear the concept of the website but also help to contribute valuable  things  for other website. Any community needs to do healthy discussion rather than leaving some non sense comment. I do agree with you and thanks for this article.