Wikia Introduces “Evolution” Toolbar To Expand Reach To Other Search Engines

Like many before it, most recently Mahalo, Wikia Search has introduced a Firefox toolbar, called “Wikia Evolution,” to expand the site’s reach and engage more users in the process of adding and annotating search results.

In the notes, it suggests that Google is taking a page from its community playbook: “Already, we’re the cutting edge when it comes to incorporating user feedback into our search results, so much so that Google is experimenting with eerily similar features.”

The new Wikia toolbar allows users to add URLs/pages to the Wikia index (from wherever they are online) and edit or annotate the descriptions and titles of those pages. Users are asked to associate keywords and URLs:

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While perhaps simplifying the process of adding to the Wikia index, the toolbar is primarily designed to attract participation and input from users who might be interested in or sympathetic to the Wikia project but use Google or Yahoo as their main search engines.

Related Topics: Channel: SEO | Search Engines: Search Wikia | Search Features: Enhanced Listings | Search Features: Tagging

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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