Wikia Introduces “Evolution” Toolbar To Expand Reach To Other Search Engines

Aug 7, 2008 at 10:18am ET by Greg Sterling

Like many before it, most recently Mahalo, Wikia Search has introduced a Firefox toolbar, called “Wikia Evolution,” to expand the site’s reach and engage more users in the process of adding and annotating search results.

In the notes, it suggests that Google is taking a page from its community playbook: “Already, we’re the cutting edge when it comes to incorporating user feedback into our search results, so much so that Google is experimenting with eerily similar features.”

The new Wikia toolbar allows users to add URLs/pages to the Wikia index (from wherever they are online) and edit or annotate the descriptions and titles of those pages. Users are asked to associate keywords and URLs:

While perhaps simplifying the process of adding to the Wikia index, the toolbar is primarily designed to attract participation and input from users who might be interested in or sympathetic to the Wikia project but use Google or Yahoo as their main search engines.

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Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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